Harvey Nichols: Behave, Jacket

This jacket is now jointly owned by three men.
Sale Harvey Nichols
Behave

Advertising Agency: Y&R, Dubai, UAE
Creative Directors: Shahir Zag, Kalpesh Patankar
Copywriter: Shahir Zag
Art Director: Kalpesh Patankar
Planner: Nadine Ghossoub
Photographer: James Day
Agency Producer: Amin Soltani

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13 comments

jeph's picture
jeph
156 pencils

No. This does nothing but imply that the brand is STILL too expensive for one person -- even after prices have been marked down. I'm aware that the brand is cheekily luxurious, but it leaves a bad air of elitism here. (Particularly since the clothing is tattered and destroyed from the "joint" ownership.)

HTG's picture
HTG
239 pencils

Yeah!

talkingisfree's picture
talkingisfree
2572 pencils

Not as good as it has been lately.

jh6969's picture
jh6969
37 pencils

They fought over it in the store, then they all had to pay for ripping it. Get it?

jeph's picture
jeph
156 pencils

If you had to explain it to me, then you've had to explain it to one too many people. Simple as that.

cvchitale's picture
cvchitale
1238 pencils

thrz no option for 1/4th star :(

miko1aj's picture
miko1aj
3097 pencils

what are You talking about? Have You ever thought upon any kind of metaphor? This here says (as always HN says) that "sale" will make people crazy. Even crazy to fight and the brand aware of that fact suggests that it will be better if customers would behave. That's all.
It's beautifully crafted btw.
No breakthrough here, but solid HN campaign.

jeph's picture
jeph
156 pencils

Frankly, it doesn't come across quickly enough. We can argue on that point all we want; but at the end of the day, if a reader from this site doesn't get it immediately, I'd wager your average consumer might struggle with it as well.

jamesrothenburg's picture
jamesrothenburg
554 pencils

Really like the "behave" line.

jebus's picture
jebus
472 pencils

Lacking the subtlety of some previous Harvey Nichols campaigns.

jhicken's picture
jhicken
52 pencils

Works better for women, not necessarily a male stereotype.

creative.vibes's picture
creative.vibes
86 pencils

some of their work before was much better...the idea is done but at first glace its eye catching.

creative.vibes's picture
creative.vibes
86 pencils

agree with jamesrothenburg loved the line "behave"

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