Harrod's: Stitch that
Britain's ten best tailors. One room at Harrod's.
Agency: Ogilvy & Mather, London
Creative Director: Ecd Malcolm Poynton,
Creative Partner: Neil Dawson
Copywriter: Nick Simons, Jules Chalkley
Art Director: Jules Chalkley, Nick Simons
Photographer: Finlay Mc Kay


6 Comments
Whimsical
WHY THE HELL SHE HAS HORNES?????
Someone can help me, please?
I get the thought. It works, particularly with its market - the british middle class... but i am also wondering about her horns too. why are the other guys not beaten up as well? but it seems to work, though whimsical.
Phehello M
The British middle class doesn't shop at Harrods. They shop at Marks and Sparks and Waitrose. The UPPER class shop at Harrods. And tourists... well... they go there.
At full view it looks like they're all beat up, not just her. I read it as they are fighting for space (top tailors, one room to tailor in). It doesn't seem to have anything to do with breeding. Based on the names at the bottom of the ad, these are some of the top London designers and they are now available at Harrod's. So the top designers are available to the "commoners" ... I don't think there's any more than that.
As far as the devil horns, they are on Vivienne Westwood and as far as I can tell in a Google search of her, the horns are her "thing" right now and are neither here nor there for the ad content other than she is an eccentric designer.
Thank-you (JLathrop) for clarifying, that is exactly why I said "I hope I miss read it". Definitely saw it differently.
As far as the horns, I thought they were hair clips out of place. Horns are a very strange statement to make. I hope that doesn't catch on.