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Envy, 3

Agency: 
Published/Aired: 
June 2013
Description: 

These new print ads emphasise that the product is ‘for the man who has more’ – and they’re definitely not talking about bank accounts. Rock stars are jealous of buskers, pro footballers are intimidated by their physiotherapists and obscenely wealthy Arabian princes go green-eyed at the gas pump, all because of a sense of phallic injustice in this copy-heavy circle of envy.

For he who has more.

Advertising Agency: Draftfcb, Portugal
Executive Creative Directors: Duarte Pinheiro De Melo, Luis Silva Dias
Copywriter: Viton Araújo
Art Directors: Duarte Pinheiro De Melo, Luis Silva Dias, Rita Silva

Comments (4)

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Highest Rated

jackblack's picture
jackblack
Activity Score 2350

For he who has more? Sounds pretty lame honestly.

certaintly's picture
certaintly
Activity Score 3994

nice idea, but dont like the execution at all

salil.sharma's picture
salil.sharma
Activity Score 2428

Lovely ! Very Clean & Creative

Designer Don't Do Different Things
They Do Things Differently

ChuckN's picture
ChuckN
Activity Score 139

Simple and strong!

jackblack's picture
jackblack
Activity Score 2350

For he who has more? Sounds pretty lame honestly.

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