Harmony XL-Fit Condoms: Arabian Prince

Advertising Agency: Draftfcb, Lisbon, Portugal
Creative Directors: Duarte Pinheiro de Melo, Luis Silva Dias
Copywriters: Viton Araujo, Samir Mesquita
Art Directors: Ricardo Silveira, Rodrigo Burdman
Account Supervisors: Carlos Baptista, Sonia Gonçalves

April 2012


Shawali's picture
8440 pencils

"Named post powerful man in the Middle East by the magazine The most powerful men in the Middle East"

That IS funny. Too bad this campaign is so so...

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

alausa's picture
1420 pencils

It's all compensation for their small wiener. Works on that level mehtinks.

advocate's picture
268 pencils

im not interested in reading it

Design Central's picture
Design Central
364 pencils

boring. boring. boring. boring.

alausa's picture
1420 pencils

^stupid. stupid. stupid. stupid.

Madmanarabia's picture
11 pencils

Who does he envy?
Somebody who speaks English.

Sorry to be harsh...but when you're working on such a prominent client like Beiersdorf, have some decency people to:
A) Speak English.
B) Not be so rudely complacent to misspell the most basic word: Confort? You who wear?
C) Not use so many complicated adjectives & adverbs in the entire copy in order to compensate for lack of substance and soul in the writing.
D) Not use such outdated stereotypes, clearly nobody has discovered an oil well since 1965 in the entire GCC region.
E) Have a purpose for the art. If you even need it. What's the point of the Burj Khalifa?

everartz's picture
7609 pencils

i didnt find the writing that interesting nor the artwork as well, sorry but the plain flat color and feeling the ad has doesnt sell the condoms!

| Everartz |

SoCH_TO's picture
961 pencils

who have time to read this ????

Live with Passion

10pencils's picture
148 pencils

"has", dude... has.

alausa's picture
1420 pencils

^^lmao^^ small wonder he has no time to read.

Bundesbank's picture
14 pencils

I've read it 3 times! Just for the fun.

weigehao126's picture
37 pencils


MattSpencer's picture
23 pencils

Might have made a better ad if he took away all those words and just scaled up the photo of the pack of condoms. Bad, in almost every way I can think of. The colors are off, the text is way too long despite having no meaning at all, the product isn’t promoted visually.

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