Harley-Davidson: True Measure

The purpose of this campaign is to honor the lives and rich history of Latino Harley riders-a fiercely dedicated breed who proudly call themselves Harlistas.

Advertising Agency: Carmichael Lynch, Minneapolis, USA
Chief Creative Officer: Jim Nelson
Creative Director: Tom Riddle
Art Director: Doug Pedersen
Copywriter: Heath Pochucha
Photographer: Sandro

August 2009


A stranger abroad's picture
A stranger abroad
427 pencils

This is the best of these three headlines IMO. Good art direction and nice 'honest' copy here. But this is the only one of the three headlines I warm to. All are rephrasing of the same thought, but this one 'catches' me as it goes by. The others just go by.

Good to see the concept of headlines and copy are alive and well in the USA though.

slowrider's picture
648 pencils

thumbs up! nice campaign

one should not take life so seriously - as one will not come out of it alive.

Chopper's picture
1015 pencils

HaDa my old dear.
Proudly one of hdpeople.

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