Harley-Davidson: True Measure
The purpose of this campaign is to honor the lives and rich history of Latino Harley riders-a fiercely dedicated breed who proudly call themselves Harlistas.
Advertising Agency: Carmichael Lynch, Minneapolis, USA
Chief Creative Officer: Jim Nelson
Creative Director: Tom Riddle
Art Director: Doug Pedersen
Copywriter: Heath Pochucha
Published: August 2009