Harley-Davidson: Making a Life

The purpose of this campaign is to honor the lives and rich history of Latino Harley riders-a fiercely dedicated breed who proudly call themselves Harlistas.

Advertising Agency: Carmichael Lynch, Minneapolis, USA
Chief Creative Officer: Jim Nelson
Creative Director: Tom Riddle
Art Director: Doug Pedersen
Copywriter: Heath Pochucha
Photographer: Sandro
Published: August 2009

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8 comments

mikeelrapido's picture
mikeelrapido
1929 pencils

Nice!

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Guest's picture
Guest

very cool! good ol' CL!

Guest's picture
Guest

i thought it was chavez!!!! besides that, i dont like them, there WAAAYY to much going on...
and whats up with the "nice!" comments... be constructive people! no one care about your blogs...

shahidali's picture
shahidali
4063 pencils

garlanding the heroes is fine but i dont find the brand elements of harley!!!

shahid

Guest's picture
Guest

I'll go a step further than nice - how's awesome. advertising is suppose to be powerful, memorable and bold. so what about the amount of content - I think the story telling approach is what add to the intensity and personaltiy. if you're afraid to read a little content within a well put together AD then go back to your multi-tasking ways.

Guest's picture
Guest

Me gusta todo menos la foto, no lo siento motoquero de HD... coincido con que se parece a Chavez... LOL!!!!

louie_wang's picture
louie_wang
160 pencils

great art!

xam's picture
xam
51 pencils

good AD

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