Harley-Davidson: Making a Life
The purpose of this campaign is to honor the lives and rich history of Latino Harley riders-a fiercely dedicated breed who proudly call themselves Harlistas.
Advertising Agency: Carmichael Lynch, Minneapolis, USA
Chief Creative Officer: Jim Nelson
Creative Director: Tom Riddle
Art Director: Doug Pedersen
Copywriter: Heath Pochucha
Photographer: Sandro
Published: August 2009
8 Comments
Nice!
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very cool! good ol' CL!
i thought it was chavez!!!! besides that, i dont like them, there WAAAYY to much going on...
and whats up with the "nice!" comments... be constructive people! no one care about your blogs...
garlanding the heroes is fine but i dont find the brand elements of harley!!!
shahid
I'll go a step further than nice - how's awesome. advertising is suppose to be powerful, memorable and bold. so what about the amount of content - I think the story telling approach is what add to the intensity and personaltiy. if you're afraid to read a little content within a well put together AD then go back to your multi-tasking ways.
Me gusta todo menos la foto, no lo siento motoquero de HD... coincido con que se parece a Chavez... LOL!!!!
great art!
good AD