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Handpicked, Board

Agency: 
Published/Aired: 
September 2011
Description: 

Harley Davidson Motorcycles- Handpicked By The Establishment

Advertising Agency: McCann-Erickson, UK
Creative Director: Vince McSweeney
Art Director: Shaun Loynds
Copywriter: Vineet Raheja
Photographer: Martin Brent
Post production: Martin Brent

Comments (9)

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Highest Rated

simonds08's picture
simonds08
Activity Score 598

i don't disagree with you but the ad would have been better if there was a reference to who the "establishment" is like in the first execution with the kid sitting under the sign that says "headmaster." those little touches take it from a good ad to a better ad and maybe even a great ad.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Yeeaahhhh.

The Jobless Writer
Will Think for Salary

jponino's picture
jponino
Activity Score 601

no . it can be good... this line and concept could have work for any ad, and i'm pretty sure you got to express the identity of harley davidson's brand when you work on this brief

Hadrons's picture
Hadrons
Activity Score 6017

Not working Agreeing with jponino.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

ishiboy's picture
ishiboy
Activity Score 497

Somehow falls flat.

somecopywriter's picture
somecopywriter
Activity Score 1113

This one let the campaign down..

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

Extending the campaign sometimes ruins it. This one proves it.

simonds08's picture
simonds08
Activity Score 598

wow, that was disappointing. after the 1st ad, i was looking forward to seeing the rest.

UKTrojan's picture
UKTrojan
Activity Score 2

As a long time HOG member, and the owner of the biggest pig Harley makes, I can say with all due accuracy: This ad captures the spirit of riding in its entirety.

simonds08's picture
simonds08
Activity Score 598

i don't disagree with you but the ad would have been better if there was a reference to who the "establishment" is like in the first execution with the kid sitting under the sign that says "headmaster." those little touches take it from a good ad to a better ad and maybe even a great ad.

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