Harley-Davidson: Fear

Advertising School: Miami Ad School, Europe
Art Director: Paul Seidler
Copywriter: Chiara Chessa
Via: newcreatives

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28 comments

pez's picture
pez
1723 pencils

Jaja! Good thought for this brand...

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I don't really get it. Why did he wet his pants?

ivan's picture
ivan

Harley owners are supposed to be scary. ;)

Ivan Raszl, admin of AotW

Hydrogen's picture
Hydrogen
86 pencils

I think because the Motorcycle is very fast

hydrogen

Bahamut's picture
Bahamut
105 pencils

Just bad :(...

Guest's picture
Guest

nothing creative about this.

Guest's picture
Guest

Ivan why are you posting so many school ads in this section??

ivan's picture
ivan

I think it's interesting to see what the new generation is doing. Showcasing new blood.

Ivan Raszl, admin of AotW

whatthefudge's picture
whatthefudge
1268 pencils

Agree with Ivan.

Guest's picture
Guest

Ivan, can i post my unofficial Univ. Project too?

ivan's picture
ivan

Yes, you can submit it of course.

Ivan Raszl, admin of AotW

Corbeen's picture
Corbeen
1070 pencils

I dont think is new generation Ivan, i saw this ad but with cars someone pissing in front of alfa romeo. I cant find it but exists maybe 15 years.
Any way harley has much more than pissing in pants while seeing.

Guest's picture
Guest

i think that idea is nice that made me smile i like it :) even if it is school ads :)

ScottaY's picture
ScottaY
36 pencils

Dude its not about the motorcycle being fast, harley riders are considered to be raw, brash and bad ass. Hence the pee.

s1bs's picture
s1bs
398 pencils

The expression on the face could've been better. nice idea though

whatthefudge's picture
whatthefudge
1268 pencils

A few more hours in photoshop would do some good – and as s1bs said, the expression on the face could be better.

Guest's picture
Guest

Terrible with a capital BAD.

Guest's picture
Guest

Juvenile.

krautland's picture
krautland
3204 pencils

well produced but kind of dated concept. (as in this would have rocked in 1995)

Guest's picture
Guest

if he is scared shouldn't he be like hiding behind his car or something?

tirthomitro's picture
tirthomitro
2722 pencils

the next generation of creatives are going a little astray...

they showed me a picture & i laughed
dignity has never been photographed

BananAd's picture
BananAd
103 pencils

Funny..:)

Guest's picture
Guest

nice idea: sometimes we are afraid of such motor cycle drivers....

Libor Oubrecht's picture
Libor Oubrecht
309 pencils

It's too complicated - why the cop has wet pants? - because harley's owners are bad guys - aha... but not haha...

cmotan's picture
cmotan
189 pencils
Guest's picture
Guest

BAD photoshop work!
very... BAD

Roger Keynes's picture
Roger Keynes
5498 pencils

Nice job, ad-kids!

Will Think for Salary

kenbrown's picture
kenbrown
4 pencils

Someone should tell the kids the sun isn't square...

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