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Doll

Agency: 
Published/Aired: 
April 2012
Description: 

Nothing can replace the real one. Use original Harley-Davidson parts.

Advertising Agency: Big, İstanbul, Turkey
Creative Directors: Kağan Küçük, Kemal Hayıt
Art Directors: Celal Sadıker, Gözde Menemenlioğlu, Tuğba Ürer
Copywriters: Cem Yolal, Uğur Sönmez, Erdem Güler
Retouch: Buğra Atıcı
Photographer: Nihal Gündüz
Agency Producer: Tuğba Ağırbaş Özkan

Comments (13)

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Highest Rated

mayaelhelou's picture
mayaelhelou
Activity Score 2

This is very demeaning, insulting and extremely sexist. Harley Davidson company and the advertising agency are objectifying and exploiting women in this ad, portraying women and comparing them to a motorcycle body parts, and picturing them as sex toys only. Advertising agencies should realize their responsibility towards society and their target audience. You should be ashamed of yourselves.

Ramat Ajala's picture
Ramat Ajala
Activity Score 788

This is very funny and clever.

krazy's picture
krazy
Activity Score 153

Creative idea, but I think a similar concept has been used before, albeit maybe not on motorbikes :)

everartz's picture
everartz
Activity Score 7609

lovely :))

| Everartz |

Wordfruit's picture
Wordfruit
Activity Score 1023

Like :)

Is it intentional that her legs are not very dolly?

I'd make it a little more obvious. Maybe with photography more than Photoshop.

salil.sharma's picture
salil.sharma
Activity Score 2428

Awesome Concept
as per copy Art Direction is rocking

Designer Don't Do Different Things
They Do Things Differently

bate_palmas's picture
bate_palmas
Activity Score 1479

Ads with this idea/device normally don't work. The link is normally terribly tenuous

(Eg, if you think that flying octopus is crazy, check out our crazy prices)

This is the exception.

kleenex's picture
kleenex
Activity Score 43337

hahahahahahaha.....

narahyanfong's picture
narahyanfong
Activity Score 30

cool :)

meat.popsicle's picture
meat.popsicle
Activity Score 15

Subtle humour can definitely get the message across. Well done.

Chopper's picture
Chopper
Activity Score 1015

HD symbol on the tank is a fake.

ceronauta's picture
ceronauta
Activity Score 121

Que chimba ! jaja

Las ideas

Phics's picture
Phics
Activity Score 93

C'mon. it's OK but not great.

mayaelhelou's picture
mayaelhelou
Activity Score 2

This is very demeaning, insulting and extremely sexist. Harley Davidson company and the advertising agency are objectifying and exploiting women in this ad, portraying women and comparing them to a motorcycle body parts, and picturing them as sex toys only. Advertising agencies should realize their responsibility towards society and their target audience. You should be ashamed of yourselves.

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