Harley-Davidson: Doll

Nothing can replace the real one. Use original Harley-Davidson parts.

Advertising Agency: Big, İstanbul, Turkey
Creative Directors: Kağan Küçük, Kemal Hayıt
Art Directors: Celal Sadıker, Gözde Menemenlioğlu, Tuğba Ürer
Copywriters: Cem Yolal, Uğur Sönmez, Erdem Güler
Retouch: Buğra Atıcı
Photographer: Nihal Gündüz
Agency Producer: Tuğba Ağırbaş Özkan
Published: April 2012

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13 comments

Ramat Ajala's picture
Ramat Ajala
622 pencils

This is very funny and clever.

krazy's picture
krazy
153 pencils

Creative idea, but I think a similar concept has been used before, albeit maybe not on motorbikes :)

everartz's picture
everartz
7613 pencils

lovely :))

| Everartz |

Wordfruit's picture
Wordfruit
1023 pencils

Like :)

Is it intentional that her legs are not very dolly?

I'd make it a little more obvious. Maybe with photography more than Photoshop.

salil.sharma's picture
salil.sharma
2278 pencils

Awesome Concept
as per copy Art Direction is rocking

bate_palmas's picture
bate_palmas
1479 pencils

Ads with this idea/device normally don't work. The link is normally terribly tenuous

(Eg, if you think that flying octopus is crazy, check out our crazy prices)

This is the exception.

kleenex's picture
kleenex
29454 pencils

hahahahahahaha.....

narahyanfong's picture
narahyanfong
30 pencils

cool :)

meat.popsicle's picture
meat.popsicle
15 pencils

Subtle humour can definitely get the message across. Well done.

Chopper's picture
Chopper
1015 pencils

HD symbol on the tank is a fake.

ceronauta's picture
ceronauta
121 pencils

Que chimba ! jaja

Las ideas

Phics's picture
Phics
93 pencils

C'mon. it's OK but not great.

mayaelhelou's picture
mayaelhelou
2 pencils

This is very demeaning, insulting and extremely sexist. Harley Davidson company and the advertising agency are objectifying and exploiting women in this ad, portraying women and comparing them to a motorcycle body parts, and picturing them as sex toys only. Advertising agencies should realize their responsibility towards society and their target audience. You should be ashamed of yourselves.

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