Harley-Davidson Colombia: Saúl Panqueva - Retired Truck Driver

New Screamin'Eagle Exhaust Pipes. Music to your ears that clears up the road.

Advertising Agency: Publicis, Colombia
Chieff Creative Officers: Rodrigo Tarquino, Jairo Lezaca, Francisco Castillo
Creative Directors: Edwin Pineda, Omar montaño
Art Directors: Rodrigo Tarquino, Julian Franky, Edwin Pineda
Copywriters: Jairo Lezaca, Omar Montaño, Julio Herazo
Photographers: Esteban Sosnitsky
Published: September 2011

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9 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

The exausts sound so good he is no longer a truck driver but a Harley rider? I don't get it.

thedesignaddict's picture
thedesignaddict
5329 pencils

Photography:9/10
Concept: 2/10

Robwanali's picture
Robwanali
130 pencils

Well this is my take. Truck drivers enjoy a clear road because trucks are noisy and other drivers with smaller cars move out of the way to let them pass. Now that a truck driver has retired, he can still enjoy having the same effect while riding a Harley Bike. Loud noise that clears the road like a truck does. Nice photography. Nice concept, if i got it correct.

syromyatin's picture
syromyatin
4 pencils

Right!

Me in Montreal's picture
Me in Montreal
60 pencils

What I understand is that the Screamin'Eagle Exhaust Pipes are so noisy, it clears the road of truck drivers who are used to any kind of noises.
Way too complex to work, but nice art direction.

Klinn's picture
Klinn
37 pencils

I think the art direction is superb. The concept is weak and confusing. I think a better headline could've resolved this issue.

jowjow's picture
jowjow
45 pencils

yes agreed you need a better headline or change the concept

Cdcastro86's picture
Cdcastro86
12 pencils

"Big noise to clear the road" copy support

Hadrons's picture
Hadrons
5743 pencils

sweet attitude. Yes to Robwanali.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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