Harley-Davidson Colombia: Hugo Roncancio - Retired Truck Driver

New Screamin'Eagle Exhaust Pipes. Music to your ears that clears up the road.

Advertising Agency: Publicis, Colombia
Chieff Creative Officers: Rodrigo Tarquino, Jairo Lezaca, Francisco Castillo
Creative Directors: Edwin Pineda, Omar montaño
Art Directors: Rodrigo Tarquino, Julian Franky, Edwin Pineda
Copywriters: Jairo Lezaca, Omar Montaño, Julio Herazo
Photographers: Esteban Sosnitsky
Published: September 2011

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16 comments

guidodonadio's picture
guidodonadio
43 pencils

mmmmmmmmmmmmm

guidodonadio's picture
guidodonadio
43 pencils

i dont understand...the truck driver leaves his work because the harley is more noisy?

arthor's picture
arthor
515 pencils

so.. in columbia, the only people who drive on the road are truck drivers and bikers?

Norremark's picture
Norremark
77 pencils

Yup, they're trying to say that because he got tired of that much noise, the truck driver decided to retire. Arthor does truck drivers have to be the only ones on the road because they decided to go with a truck driver example in this ad?

I think they wasted alot of potential with this idea, but actually I don't think the ad is that bad really

Robwanali's picture
Robwanali
130 pencils

Well this is my take. Truck drivers enjoy a clear road because trucks are noisy and other drivers with smaller cars move out of the way to let them pass. Now that a truck driver has retired, he can still enjoy having the same effect while riding a Harley Bike. Loud noise that clears the road like a truck does. Nice photography. Nice concept, if i got it correct.

hoozn's picture
hoozn
353 pencils

If that is the idea behind this ad, then congrats, producers of Southpark: Harley drivers really are the kind of dickwads that you depicted in the biker episode...

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

Gi_bo's picture
Gi_bo
1385 pencils

Confusing!!, but then again the "out of business", "another way to make a living" formula is overdone. Very nice photography though

GiBo

thedesignaddict's picture
thedesignaddict
5329 pencils

Totally enigmatic concept. The above explanations do nothing to clarify the meaning - IMO.

Renan Correa's picture
Renan Correa
186 pencils

Good idea. Bad copywriting.

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www.cargocollective.com/renancorrea

morse's picture
morse
14994 pencils

Eh, not really working, sorry!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackblack's picture
jackblack
2230 pencils

This is dumb.

jinfan102's picture
jinfan102
160 pencils

@_@ ....... after 15 minutes of staring at the ad + reading all comments to find out what's going on. I've realized... if an ad takes this long to deliver the message, it's not that good at all.

Don Mad Men's picture
Don Mad Men
4 pencils

WTF ????????? bad concept, it's not clear. what's up copys ??

Baelin's picture
Baelin
277 pencils

Pretty weak execution.

jowjow's picture
jowjow
45 pencils

waste of money.. too much to think about it.. beside that, nice photo shoot

Hadrons's picture
Hadrons
5743 pencils

Great campaign with a fresh angle.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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