Harley-Davidson: Book Club, 1

Some books are for book people, this book is for bike people.
The 2014 genuine motor parts & accessories catalogue is here.

Harley-Davidson has created a "Book Club" with a difference, in a new campaign created by 303Lowe, Sydney. To promote the launch of the 2014 Harley Genuine Motor Accessoriescatalogue, the campaign features the Harley-Davidson-style 'Book Club' complete with Skull & Cross Bone China.

Advertising Agency: 303Lowe, Sydney, Australia
Creative Director: Richard Morgan
Art Directors: Adam Whitehead, Alex Haack
Copywriters: Sean Larkin, Kate Holdsworth
Illustrators: Adam Whitehead, Paula Cardona
Photographer: Sean Izzard
Head of Business Management: Matthew Clarke
Business Manager: Laura Dewey
Planner: Dan Clark


bardhanjoy's picture
176 pencils

I like the ad. It's goood. :)

Joydeep Bardhan

Shrinivas D's picture
Shrinivas D
26 pencils

Instead of Tea....something else would have worked better.

Diego Miranda's picture
Diego Miranda
14 pencils

i think the other one about the book club is better. The recourse of changing book for bike seems easy for me, i don´t mean it is, but it seems.

baliais's picture
2590 pencils

This has failed me compare to the another ad

jackseleta's picture
396 pencils

Maybe the book would work better as a packshot. But, still a awesome ad.

Vipluv Sharma's picture
Vipluv Sharma
3 pencils

Thats a nice cup of creativi'tea'..!!


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