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11 Comments
It took me a minute to finally look down at the logo and see the mention of ABS Brakes.
Hmmmmm...as a coveter of Harleys and hopefully a future owner of one, I don't like being categorized as someone who would slam on my brakes during an open highway drive for a sex shop.
Besides, all the best sex toys can be found online. ;)
In the past 10 or 15 years H.D. has tooled their advertising to be more “white collar” friendly. Attorney’s, Doctor’s, Insurance Salespeople. Judges. All enjoy owning and riding a Harley. I thought HD was trying to get away from this very kind of message.
Not very interesting work. Doesn’t say anything about the product that couldn’t be said more enticingly
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I see a nice idea for ABS breaks. This ad is stronger for any other brand (Cars, Motorcycles, Trucks, etc) except Harley Davidson.
There's a much better campaign (a bit similar in approach) done by my colleague at Grey, New Delhi. It was for Hyundai equipped with ABS. Buggers got lazy and never submitted it for awards. Huh!
I should imagine that this advertisement is aimed purely at the South African market. People here know that Ronnie's Sex Shop is nothing more than a famous pub smack in the middle of nowhere (which happens to be along a very good motorcycling route). The place does also tend to creep up on you, as there is nothing around for many miles.
Google the place's name, and find the history. Quite funny.
sex shop????? where???????
lovely!
oh the great open road,
I love the grainy earthy feel of the art direction,
and the juxstapositioning of the logo in relation to the building and landscape.
It really captivates the imagination of an old cowboy like myself
the thundering sound of six bored cylinders between your legs,
the relentless sun sreaming down upon my sweaty, grease stained neck,
the heat of exhaust chaffing my leg, breathing in hot desert air,
I need a piss... no I must keep on moving, can't stop, won't stop,
she'll never forget me now, she'll never find me.
Why did I end up in this city?
how did I end up in advertising?
these sleek young city boy hipsters aint got a clue about us old-timers,
they don't know the old ways.
what with them in there open toed sandles and tight fit polo necks!!!
I'm leaving this hall of inward pointing rosey mirrors that is this industry.
I'm gonna throw my mocca over the never prick to walk in thos office and them I'm outta here!!
man..it seems you got a lot of time to write so lengthy comments...I wish i can write long comments too..
Be good!
Sometimes you just can't help it. Words and thoughts just flow...
This is brilliant! Don't anyone know Ronnie's sex Shop...it is not a sex toy shop, but a pub on the R62-a route well know by the biker community. It was called Ronnie's shop and then one night someone thought it was funny to put in Ronnie's SEX shop...and it became famous! (obviously). Great ad and proudly south african! Well done!
I see a nice idea for ABS breaks
www.sexshop-charme.com