Harley Davidson Motorcycles: Handpicked, Board

Harley Davidson Motorcycles- Handpicked By The Establishment

Advertising Agency: McCann-Erickson, UK
Creative Director: Vince McSweeney
Art Director: Shaun Loynds
Copywriter: Vineet Raheja
Photographer: Martin Brent
Post production: Martin Brent
Published: September 2011

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9 comments

Roger Keynes's picture
Roger Keynes
5498 pencils

Yeeaahhhh.

Will Think for Salary

jponino's picture
jponino
601 pencils

no . it can be good... this line and concept could have work for any ad, and i'm pretty sure you got to express the identity of harley davidson's brand when you work on this brief

Hadrons's picture
Hadrons
5743 pencils

Not working Agreeing with jponino.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

ishiboy's picture
ishiboy
497 pencils

Somehow falls flat.

somecopywriter's picture
somecopywriter
1099 pencils

This one let the campaign down..

Abhishek Parikh's picture
Abhishek Parikh
566 pencils

Extending the campaign sometimes ruins it. This one proves it.

simonds08's picture
simonds08
598 pencils

wow, that was disappointing. after the 1st ad, i was looking forward to seeing the rest.

UKTrojan's picture
UKTrojan
2 pencils

As a long time HOG member, and the owner of the biggest pig Harley makes, I can say with all due accuracy: This ad captures the spirit of riding in its entirety.

simonds08's picture
simonds08
598 pencils

i don't disagree with you but the ad would have been better if there was a reference to who the "establishment" is like in the first execution with the kid sitting under the sign that says "headmaster." those little touches take it from a good ad to a better ad and maybe even a great ad.

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