Agency: Ogilvy, South Africa, Johannesburg
Creative Director: James Daniels, Gerry Human
Copywriter: Konstant Van Huyssteen
Art Director: Mike Groenewald
Photographer: David Prior
Typographer: Mike Groenewald
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15 Comments
I thought H.D. was trying to get away from this very characterization.
Are these real?
As real as advertising can be.
the idea is funny, but as a Harley fanatic...SHOW ME THE HOG!
it's like putting out an issue of Playboy without a centerfold.
" Guest (not verified) Fri, 2006-07-07 19:43
Are these real? " Yep they are real... this campaign won a Bronze Lion.
could someone pls explain this ad?????
When you drive a Harley, ppl will be afraid of you. And, that's a product benefit.
oh!!! thanks ivan...
That reflection kinda makes it look like she has 3 hands o.0
it took me a while to get it.. not that i'm all that smart actually..
fantastic
I agree...why would Harley want to show they create fear amongst women, baby and dogs. It would be a much better campaign if they had a big burly looking man in his chevy nova or something sitting in his car quivering with fear - if thats what they wish to imply. Then it would almost be like they demonstrating that harley riders are men amongst men....agree?
Are people afraid of you Ivan? ;)
tidbitz
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::Imagination is intelligence with an erection::
Would have thought they'd try to combat this very mentality... Would have done better if they had done something similar to the Skoda ads which tried to change the perception of potential customers that Skoda is a poor quality car.
Ad Astra Per Aspera
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like it a lot!
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