Haribo: Bears
Advertising Agency: mlkconcept, Inca, Spain
Creative Director: Miquel Angel Rotger Barceló
Art Director: Miquel Angel Rotger Barceló
Published: January 2009
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
Do you need a great new logo?
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
39 Comments
What is the product?
~~this paranoid survived!~~
AWESOME!
in this view you don't get the image of a bear immediately, but that's just a minor criticism. all in all, this ad is awesome.
a great ad... after a looooooooong time. superb!
creative. shmeative.
rather mediocre than awesome.
ı want to eat haribo :) love it.
good ad
"selling is advertisment"
Miquel Angel Rotger Barceló you made my day
"
The man who stops advertising to save money is like the man who stops the clock to save time
Very sweet, and made me laugh out loud. Love it!
Lovely advert, says natural goodness in a fun and clever way.
very very good. like it a lot. very good ideia.
I like this a lot.
Just one doubt: is it perfectly clear that the bear came out of the orange rather than bury itself in it?
True. Maybe they could have shown part of the bear's body bleeding off the corner of the page.
Spewing Sports Nonsense...
http://shortshorts.tumblr.com/
i guess this is why you have orange foot prints
The man who stops advertising to save money is like the man who stops the clock to save time
I Lol'd....... love it i really do.....i imagined him jumping away and everything!!!!! haha
Great, despite the fact that gummy bears from Haribo, are not that natural....
They are really, really chemical sweets.
there's nothing "natural" about a gummi bear
Did you guys study chemistry or design?
scam
KikoPostigo
Ha. Love the execution. Gummy Bears have fruit? If it's a real ad the client would have never signed off on implying they use real fruit. Fruit flavored, maybe.
needs little orange pieces around the outside of it to show it has come out, or could be mistaken for jumping in.
would like to see other executions for this.
I like it a lot. But why not make a campaign out of it?
A clean cut..
que sera sera
Hah!! Really cute. You have to know the product, but if you do it's so simple and clear. I agree, there should be more of these for a coordinated campaign.
- Jeff
-----------------------------
President, Singularity Design
www.SingularityDesign.com
Is your brand getting the attention it deserves?
– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?
:::J:::
you have to know the product.
That's a bad thing if you don't know....
but it kinda work.. gj
:::J:::
Do Gummy Bears taste of orange peel?
a haribo ad without "thomas gottschalk" is not a haribo ad...
very nice! I want gummy bears!!!!
Good!!!
Those bear footprints need to be more realistic. Aren't bears capable of walking instead of hopping?
could this be any simpler?
nice.
LOVIT!!!!!!!!
this is so f*g cute!!!!!!!!!
waaaaaaaa...
make me laugh hahaha!
good ad...
crappy execution.
An add should be intuitive. This one is but only for those who are familiar with haribo's bears. For someone who never heard of haribo this is just odd.
mlkconcept that's wonderful! bye simonedesign from zooppa :)
that add is pretty awesome you should really consider putting out more