Hard Rock Hotel: Keith Moon

This is all that remains of the Lincoln Continental that The Who's drummer drove into the pool at the Holiday Inn Flint, Michigan. As legend has it, Keith wanted to celebrate his 21st birthday by the pool. When he found the door locked, Keith went berserk and hijacked the hotel limo. The rest, as they say, is history. Had Keith stayed at the Hard Rock Hotel Penang, things would've turned out quite differently. Impromptu parties aren't treated with disdain. In fact, they're encouraged. The hotel has Penang's largest pool and enough room for the whole entourage. They'll even roll out the sound system for some great rock and roll outside. If you're interested in a stay, ask our friendly servers here about the opening special.

With its steady stream of loyal customers, the Hard Rock Cafe was the perfect place to advertise the launch of the Hard Rock Hotel Penang on a small budget. To capture the attention of diners, we replaced Hard Rock Cafe's memorabilia with three authentic-looking pieces of our own. Rather than the usual autographed guitar, we featured never-before-seen 'artefacts' from the infamous hotel stays of rockers. Every piece was faithfully produced to look like an original. This is one of three that were on display.

Advertising Agency: Ogilvy & Mather Malaysia
Executive Creative Director: Daniel Comar
Art Director: Yeoh Oon Hoong
Copywriter: Andrew Low
Typographer: Jarrod Reginald
Client Services: N Balachandran
Planner: Remona Ahmad