Hard Rock Cafe: Rock histories, Marley

There´s a story behind every song.

Advertising Agency: Y&R, Buenos Aires, Argentina
General Creative Director: Martín Mercado
Creative Director: Demian Veleda
Art Director: Damian Garofalo
Copywriter: Silvio Caielli
Illustrators: Damian Garofalo, Hugo Orita, Ignacio Valicenti
Published: February 2011

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21 comments

elyoshiro's picture
elyoshiro
545 pencils

Very nice

YJ's picture
YJ
374 pencils

Ooops. You left an image of Clapton in there.

demian veleda's picture
demian veleda
8 pencils

No. In fact, the picture it is the part of the history
that tells us the moment in which clapton made a version of
"I shot the sherif"
And it made popular in EUA this Marley's song.

Demian.

Billoughsby's picture
Billoughsby
5091 pencils

Superb set.

("I Shot the Sheriff" is a song written by Bob Marley ... Eric Clapton recorded a cover version that was included on his album, 461 Ocean Boulevard. It is the most successful version of the song, peaking at #1 on the Billboard Hot 100, becoming Clapton's only chart-topping hit in the U.S. -- from wikipedia. Homework, lad.)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

YJ's picture
YJ
374 pencils

I know this. I'm probably older than you. But considering they also have a poster of Clapton, with the exact same image, it looks like an error. That's what I was getting at.

Billoughsby's picture
Billoughsby
5091 pencils

Yeah, no hard feelings, i hope.

You have no idea how much it pleases me to think that there might be someone here older than me.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

YJ's picture
YJ
374 pencils

No hard feelings at all. Just didn't want you to think I was a student, LOL. I've got 18 years doing this craziness. :)

Ron Burgundy's picture
Ron Burgundy
1636 pencils

Clap clap clap

kleenex's picture
kleenex
26914 pencils

Great idea.

AdBuzzer's picture
AdBuzzer
1168 pencils

"There's a story behind every song" is a nice, catchy slogan and it's easy to build a engaging campaign around it, but what is the connection with Hard Rock Cafe?

Ron Burgundy's picture
Ron Burgundy
1636 pencils

associated the Hard Rock brand with the "die hard" music buff to give him more of an excuse to go Hard Rock when thinking about a weekend Vegas Trip

demian veleda's picture
demian veleda
8 pencils

Hard rock cafe tell us storys by means of his "memoravilla" rock stuff colecction.
That is the connection whit the copyline.

demian veleda's picture
demian veleda
8 pencils

Hard rock cafe tell us storys by means of his "memoravilla" rock stuff colecction.
That is the connection whit the copyline.

tirthomitro's picture
tirthomitro
2722 pencils

maaaan! o maaan!!!!

they showed me a picture & i laughed
dignity has never been photographed

saumya's picture
saumya
194 pencils

great work. i remember once I had gone to a Hard Rock Cafe in Mumbai, India, on a Sunday afternoon, and they have having a children's birthday party!!!! that too, vegetarian! can you beat that! anything goes in India. Even brand image!

ad loving mad creative

luizcesarfariajr's picture
luizcesarfariajr
9 pencils

Beautiful art direction! A good idea!

Tommy G.'s picture
Tommy G.
897 pencils

This is the best one so far.

tebbear's picture
tebbear
59 pencils

this whole set is awesome

ace85le's picture
ace85le
3939 pencils

Very powerful. The song kept playing in my head through out the 'movie'. Kudo.

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vidya.shankaran's picture
vidya.shankaran
724 pencils

so very impressive and the connection is hard to miss...

jackcoooper's picture
jackcoooper
93 pencils

Clap clap clap

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