Hard Rock Cafe: Rock histories, Clapton
There´s a story behind every song.
Advertising Agency: Y&R, Buenos Aires, Argentina
General Creative Director: Martín Mercado
Creative Director: Demian Veleda
Art Director: Damian Garofalo
Copywriter: Silvio Caielli
Illustrators: Damian Garofalo, Hugo Orita, Ignacio Valicenti
Published: February 2011


15 Comments
This one powerful ad. Visually and emotionally.
But I don't know if it's a right fit for what is only a restaurant...
Shawali tks for the coment
but I think that it is noy only a resto,
it's like a museum of rock and a resto.
Yessir. But as you said, what an emotional wallop this packs. It's stunning. Not many ads you can say that about, not even the most willfully weepy pro bono stuff.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
so cool
Yoshiro
like I mentioned, great work!
ad loving mad creative | http://www.desicreative.com/forum
this is so powerful it gave me the chills
Fantastic story showed sooo powerfull. gave me the chills as well. Also the Beatles ad. About the HRC sender; doesnt really matter that it is only a restaurant, it feels almost like a sponsorship to great Rock history. Absolutely love it
oh wow, there was the Marley ad as well, what a feast for the eye and mind!
wow!
Very powerful. The song kept playing in my head through out the 'movie'. Kudo.
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This ad is exploitative and sick. Shameful for everyone involved.
Mind blowing...to say the least
www.wordsofbabel.blogspot.com
this is sick. this is a real, live human being's tragedy bestowed upon the walls of a corporate representation of "rock and roll" so they can make $15 off a hamburger and call themselves "artistic." there are so many other wonderful songs to explore the origins of that don't exploit the death of a child - a little compassion and common sense would have served this restaurant - a RESTAURANT! - well.
see mother's pride's ad and learn how this kind of ads are done
Its Owsum..