Hard Rock Cafe: Rock histories, Clapton

There´s a story behind every song.

Advertising Agency: Y&R, Buenos Aires, Argentina
General Creative Director: Martín Mercado
Creative Director: Demian Veleda
Art Director: Damian Garofalo
Copywriter: Silvio Caielli
Illustrators: Damian Garofalo, Hugo Orita, Ignacio Valicenti

February 2011


Shawali's picture
8442 pencils

This one powerful ad. Visually and emotionally.

But I don't know if it's a right fit for what is only a restaurant...

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

demian veleda's picture
demian veleda
8 pencils

Shawali tks for the coment
but I think that it is noy only a resto,
it's like a museum of rock and a resto.

Billoughsby's picture
5124 pencils

Yessir. But as you said, what an emotional wallop this packs. It's stunning. Not many ads you can say that about, not even the most willfully weepy pro bono stuff.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

elyoshiro's picture
546 pencils

so cool

saumya's picture
238 pencils

like I mentioned, great work!

ad loving mad creative. find me on desicreative.

tebbear's picture
59 pencils

this is so powerful it gave me the chills

ronstr's picture
140 pencils

Fantastic story showed sooo powerfull. gave me the chills as well. Also the Beatles ad. About the HRC sender; doesnt really matter that it is only a restaurant, it feels almost like a sponsorship to great Rock history. Absolutely love it

ronstr's picture
140 pencils

oh wow, there was the Marley ad as well, what a feast for the eye and mind!

wiredbeing's picture
30 pencils


ace85le's picture
3939 pencils

Very powerful. The song kept playing in my head through out the 'movie'. Kudo.



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Bwaltman's picture
3 pencils

This ad is exploitative and sick. Shameful for everyone involved.

vidya.shankaran's picture
724 pencils

Mind blowing...to say the least

reamund11's picture
4 pencils

this is sick. this is a real, live human being's tragedy bestowed upon the walls of a corporate representation of "rock and roll" so they can make $15 off a hamburger and call themselves "artistic." there are so many other wonderful songs to explore the origins of that don't exploit the death of a child - a little compassion and common sense would have served this restaurant - a RESTAURANT! - well.

Milan Solanki's picture
Milan Solanki
990 pencils

see mother's pride's ad and learn how this kind of ads are done

marandalingerie7's picture
3 pencils

Its Owsum..

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