Hard Rock Cafe: Rock histories, Beatles

There´s a story behind every song.

Advertising Agency: Y&R, Buenos Aires, Argentina
General Creative Director: Martín Mercado
Creative Director: Demian Veleda
Art Director: Damian Garofalo
Copywriter: Silvio Caielli
Illustrators: Damian Garofalo, Hugo Orita, Ignacio Valicenti

February 2011


advertising ninja's picture
advertising ninja
609 pencils

i dont know where to start. i mean, looks great but a bit demanding. maybe due to lack of new information or maybe due to overwhelming amount of pictures with different size and meaning. i expect more reward for my afford of 15 minutes of visual deciphering. and i need somebody to explain me the connection to hardrock cafe. so is this the place where i can learn the story behind the song? if thats the case, i dont believe it because i was there few times and it was only a lot of good but overpriced food and merchandise. and tourists. no stories of songs. maybe ideally.. well ok.. its possible to think this way in advertising world. i think i finally got the idea.

Billybell's picture
373 pencils

i agree

Themadartist1972's picture
325 pencils

maybe we missed the karaoke part :)

Billoughsby's picture
5124 pencils

Consider it your Hard Rock Café Promotional Comic Book, No1.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

atb2005's picture
13561 pencils

I agree with ad ninja. Visually, the set is very demanding (hence, one star less). Few people would have the time or patience to decipher it. I would have created fewer pictures, all of the same size or fewer pictures with different but larger sizes. That would have made the campaign more "accessible".

saumya's picture
238 pencils

great stuff. visually stunning and the TG will identify and read it as well.

ad loving mad creative. find me on desicreative.

ace85le's picture
3939 pencils

Very powerful. The song kept playing in my head through out the 'movie'. Kudo.



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reamund11's picture
4 pencils

strange that they chose to illustrate a song that PAUL wrote about a dream he had about HIS mother with so many images of john + yoko. not denying that yoko's presence in the recording studio was a source of conflict between paul/george and john (ringo apparently remained mostly neutral), but it seems disproportionately represented in this story board. if anything, there should be a few slides of paul with linda, since meeting her marked a massive turning point in his life that probably enabled him to write such a deeply personal, painful, but uplifting song.

k_nicolle's picture
45 pencils

nice illustration

Edgar_Allan_Bro's picture
20 pencils

I wonder if the people who worked on this have ever opened up a comic book before. Great idea. Bad execution. With a few minor changes and a more easily organized photo structure, this idea could have been so much faster and more effective.

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