Advertising Agency: Publicitas Publicis, Guayaquil, Ecuador
Creative Director: Alvaro Noboa S.
Art Directors / Illustrators: Gabriel Calderon, Andres Acosta
Copywriter: Javier Ramirez
Photographer: Bruno Bacigalupo
Published: April 2010
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15 Comments
Nice idea. Visual could be a bit better thought out.
Doin' it for the points
Here the link for same idea:
http://adsoftheworld.com/media/print/sherwinwilliams_color_chips_birdh...
http://adsoftheworld.com/media/print/sherwinwilliams_color_chips_ice_c...
http://adsoftheworld.com/media/print/sherwinwilliams_color_chips_baby_toy
Done before, but for something different (paint).
Hehe, nice ;p lovely visual.
I just wonder what this HAR is though.
http://jackmancer.com/
http://twitter.com/jackmancer/
Uh... a hair color product. Pretty obvious.
the photoshop finish is fine.
am an advertising junkie | read my flog at http://www.desicreative.com/forum
but not all the people know PANTONE®
Advertising for advertisers
idea is ok...visual could be better...clue: teeth, bee-stung lips, hair shadows (ear, neck area), sharp etched-out lines, unnecessary blurring of skin (right shoulder) etc.....haizz!
commenting just to gather more pencils:-)
Would've been better if the product was PANTENE, with Pantone colour chart.
See what I did there? PUN!
Gráficamente conseguido…
Agree with Zarski, Sherwin Williams got there first, and much better too.
http://www.youtube.com/watch?v=hWUrM0IZaDQ
That hair looks really great!!!! Nice
Muy malo. El target no conoce el término ni definición de Pantone, además la gráfica lleva a deducir que es un pelo maltratado por las facetas que presenta, irreal (todo lo contrario a lo que desea una mujer con su tinte o tratamiento del cabello) y claramente está enfocado a hacer un aviso para "venderse" como creativos.
jajajajaja como te escondes javier erraez!