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Pantone Blonde

Agency: 
Published/Aired: 
April 2010
Description: 


Creative Director: Alvaro Noboa S.

Print advertisment created by Publicis, Ecuador for Har Color, within the category: Health.

Advertising Agency: Publicitas Publicis, Guayaquil, Ecuador
Art Directors / Illustrators: Gabriel Calderon, Andres Acosta

Copywriter: Javier Ramirez

Photographer: Bruno Bacigalupo

Comments (15)

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Highest Rated

Guest's picture
Guest

jajajajaja como te escondes javier erraez!

Disco Munky's picture
Disco Munky
Activity Score 3890

Nice idea. Visual could be a bit better thought out.

Doin' it for the points

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Hehe, nice ;p lovely visual.

I just wonder what this HAR is though.

Guest's picture
Guest

Uh... a hair color product. Pretty obvious.

ek kanya's picture
ek kanya
Activity Score 814

the photoshop finish is fine.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Guest's picture
Guest

but not all the people know PANTONE®

Guest's picture
Guest

Advertising for advertisers

Jupiter's picture
Jupiter
Activity Score 547

idea is ok...visual could be better...clue: teeth, bee-stung lips, hair shadows (ear, neck area), sharp etched-out lines, unnecessary blurring of skin (right shoulder) etc.....haizz!

commenting just to gather more pencils:-)

Guest's picture
Guest

Would've been better if the product was PANTENE, with Pantone colour chart.

See what I did there? PUN!

Safi27's picture
Safi27
Activity Score 47

Gráficamente conseguido…

CommandZ's picture
CommandZ
Activity Score 2498

Agree with Zarski, Sherwin Williams got there first, and much better too.

http://www.youtube.com/watch?v=hWUrM0IZaDQ

CUTIEPIE's picture
CUTIEPIE
Activity Score 347

That hair looks really great!!!! Nice

Guest's picture
Guest

Muy malo. El target no conoce el término ni definición de Pantone, además la gráfica lleva a deducir que es un pelo maltratado por las facetas que presenta, irreal (todo lo contrario a lo que desea una mujer con su tinte o tratamiento del cabello) y claramente está enfocado a hacer un aviso para "venderse" como creativos.

Guest's picture
Guest

jajajajaja como te escondes javier erraez!

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