Happydent: Necklace, 3

average.

no me gusta pero ni un poquito eh..

Conceptually it's great, but wait a minute, human teeth? [Shivers]

Using illustration doesn't sell in this case. Photo-manipulation works better.

Is this the teeth whitening agent preferred in concentration camps? Creepy.

no way

use happywhite. teeth fall out. make necklace

Looks very tribal, i understand the message of bright teeth, but using human teeth as a necklage is creepy..

uh oh!
fuck-up & bad one!

Great Prasoon Bhai

But did you really need 5 art directors other than 3 creative directors and 2 system correctors and that also just for 3 ads.:)

But i really liked it.

agree to Ivan

Hello Mr. Prasson,
Do Mc Cann, Mumbai office dont have any work this days ?

To me its a mental mastubation in the name of creativity.
Your TVC was a brillient presentation with a Chandamama story book idea.
But this one is really bad. Bad idea, Bad presentation.

Did'nt expect this thing from u .

Atul

If you have to do it, you might as well do it right.,

good concept, but i don't agree the treatment of teeths

i agree with the guest..creative masturbation..in no way this ad persuades a potential buyer to use happydent..waste of time, energy and advertising space.

thnx

Those who are not interested in jewelry have alreay turned the page and missed the tooth whitening product. . I ask serious advertisers, how the fuck is someone going to remember the product (teeth whitener) hours after seeing this ad (well, there's hardly anything to read), while the brain has already associated diamond necklace against black background with jewelry. Havent we seen diamond necklaces against black background in ads the last century.

juz an ordinary ad.. but looks impress

Nice