Necklace, 3

January 2009
Advertising Agency: McCann Erickson, Mumbai, India
Executive Creative Director: Prasoon Joshi
Creative Directors: PK Anil
Writer: PK Anil
Art Directors / Typographers: Kapil Tammal, Sandesh Kambli, Pramod Chavan, Manasi Sankhe, Swati Goel
Illustrator: Paintbox Solutions
Account director: Prianka Sihota
System correction: Robert Joseph, Harshal Pandere

Comments (22)

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Guest's picture


gon_enelcamino's picture
Activity Score 838

no me gusta pero ni un poquito eh..

ivan's picture

Conceptually it's great, but wait a minute, human teeth? [Shivers]

picopalqlea's picture
Activity Score 999

I agree, kind a creepy... reminds me "the bone collector"... or nice neckless for a cannibal bride...

yctham's picture
Activity Score 178

Using illustration doesn't sell in this case. Photo-manipulation works better.

everartz's picture
Activity Score 7609

in this case the campaign is gonna look so savage.. using actual teeth to form nice looking necklaces.. the illustration is better..

| Everartz |

yctham's picture
Activity Score 178

If and only if we could find a nice actually teeth. My brother is dentist, I have seen lots actual teeth - they are disgusting for me, ha ha! Just my two cents.

Guest's picture

Is this the teeth whitening agent preferred in concentration camps? Creepy.

Guest's picture

no way

Guest's picture

use happywhite. teeth fall out. make necklace

Pencil-Killer's picture
Activity Score 59

Looks very tribal, i understand the message of bright teeth, but using human teeth as a necklage is creepy..

tirthomitro's picture
Activity Score 2758

uh oh!
fuck-up & bad one!

they showed me a picture & i laughed
dignity has never been photographed

rolling.stone's picture
Activity Score 2741

Great Prasoon Bhai

But did you really need 5 art directors other than 3 creative directors and 2 system correctors and that also just for 3 ads.:)

But i really liked it.


~ Quite obviously, I have gathered no moss ! ~

BobAdaholic's picture
Activity Score 44

agree to Ivan

Guest's picture

Hello Mr. Prasson,
Do Mc Cann, Mumbai office dont have any work this days ?

To me its a mental mastubation in the name of creativity.
Your TVC was a brillient presentation with a Chandamama story book idea.
But this one is really bad. Bad idea, Bad presentation.

Did'nt expect this thing from u .


Guest's picture

If you have to do it, you might as well do it right.,

Muneer Bhatti's picture
Muneer Bhatti
Activity Score 146

good concept, but i don't agree the treatment of teeths

pencilreturns's picture
Activity Score 99

i agree with the guest..creative no way this ad persuades a potential buyer to use happydent..waste of time, energy and advertising space.

Muneer Bhatti's picture
Muneer Bhatti
Activity Score 146


Rival2000's picture
Activity Score 45

Those who are not interested in jewelry have alreay turned the page and missed the tooth whitening product. . I ask serious advertisers, how the fuck is someone going to remember the product (teeth whitener) hours after seeing this ad (well, there's hardly anything to read), while the brain has already associated diamond necklace against black background with jewelry. Havent we seen diamond necklaces against black background in ads the last century.

Guest's picture

juz an ordinary ad.. but looks impress