Happydent: Necklace, 3

Advertising Agency: McCann Erickson, Mumbai, India
Executive Creative Director: Prasoon Joshi
Creative Directors: PK Anil
Writer: PK Anil
Art Directors / Typographers: Kapil Tammal, Sandesh Kambli, Pramod Chavan, Manasi Sankhe, Swati Goel
Illustrator: Paintbox Solutions
Account director: Prianka Sihota
System correction: Robert Joseph, Harshal Pandere
Published: January 2009

22 comments

Guest's picture
Guest

average.

gon_enelcamino's picture
gon_enelcamino
838 pencils

no me gusta pero ni un poquito eh..

ivan's picture
ivan

Conceptually it's great, but wait a minute, human teeth? [Shivers]

Ivan Raszl, admin of AotW

picopalqlea's picture
picopalqlea
999 pencils

I agree, kind a creepy... reminds me "the bone collector"... or nice neckless for a cannibal bride...

yctham's picture
yctham
182 pencils

Using illustration doesn't sell in this case. Photo-manipulation works better.

everartz's picture
everartz
7613 pencils

in this case the campaign is gonna look so savage.. using actual teeth to form nice looking necklaces.. the illustration is better..

| Everartz |

yctham's picture
yctham
182 pencils

If and only if we could find a nice actually teeth. My brother is dentist, I have seen lots actual teeth - they are disgusting for me, ha ha! Just my two cents.

Guest's picture
Guest

Is this the teeth whitening agent preferred in concentration camps? Creepy.

Guest's picture
Guest

no way

Guest's picture
Guest

use happywhite. teeth fall out. make necklace

Pencil-Killer's picture
Pencil-Killer
59 pencils

Looks very tribal, i understand the message of bright teeth, but using human teeth as a necklage is creepy..

tirthomitro's picture
tirthomitro
2758 pencils

uh oh!
fuck-up & bad one!

they showed me a picture & i laughed
dignity has never been photographed

rolling.stone's picture
rolling.stone
2740 pencils

Great Prasoon Bhai

But did you really need 5 art directors other than 3 creative directors and 2 system correctors and that also just for 3 ads.:)

But i really liked it.

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

BobAdaholic's picture
BobAdaholic
44 pencils

agree to Ivan

Guest's picture
Guest

Hello Mr. Prasson,
Do Mc Cann, Mumbai office dont have any work this days ?

To me its a mental mastubation in the name of creativity.
Your TVC was a brillient presentation with a Chandamama story book idea.
But this one is really bad. Bad idea, Bad presentation.

Did'nt expect this thing from u .

Atul

Guest's picture
Guest

If you have to do it, you might as well do it right.,

Muneer Bhatti's picture
Muneer Bhatti
146 pencils

good concept, but i don't agree the treatment of teeths

Muneer Bhatti
muneerbhatti@msn.com
0300 2947 023

pencilreturns's picture
pencilreturns
99 pencils

i agree with the guest..creative masturbation..in no way this ad persuades a potential buyer to use happydent..waste of time, energy and advertising space.

Muneer Bhatti's picture
Muneer Bhatti
146 pencils

thnx

Muneer Bhatti
muneerbhatti@msn.com
0300 2947 023

Rival2000's picture
Rival2000
45 pencils

Those who are not interested in jewelry have alreay turned the page and missed the tooth whitening product. . I ask serious advertisers, how the fuck is someone going to remember the product (teeth whitener) hours after seeing this ad (well, there's hardly anything to read), while the brain has already associated diamond necklace against black background with jewelry. Havent we seen diamond necklaces against black background in ads the last century.

Guest's picture
Guest

juz an ordinary ad.. but looks impress

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