Happydent: Gandhi

Giving millions of reasons to smile.

Advertising Agency: McCann Erickson, India
National Creative Director: Prasoon Joshi
Executive Creative Director: Anil Thomas
Art Director: Prem Shankar
Copywriter: Nikhil Narayanan
Copywriter: Suzanna Kurian
Art Directors: Suresh PV, Hari Prasad, Abhilash Divakar
Photographer: N Sugathan

11 comments

luispiter's picture
luispiter
2756 pencils

nice.. congratulation

bijoyvp's picture
bijoyvp
50 pencils

interesting copy. visualization can be improved.

Boxey's picture
Boxey
8885 pencils

Too bad borrowed interest gives them a reason to frown.

Boris Batkin's picture
Boris Batkin
40 pencils

It´s not very creative. I seen this million times..

CAPITALISM WILL FAIL IF WE DO BAD ADVERTISING!

Shadow Ops's picture
Shadow Ops
150 pencils

Exactly..something like this was in one show a bajillion times...and who cares. Flimsy ass borrowed interest...the sad thing is that they spent time making it real when it should have died in marker comp stage.

Let's keep advertising fun

adbot's picture
adbot
42 pencils

I agree with Boxey's borrowed interest comment. Further, I think associating a simple confection with figures of such political and historic notoriety is disturbingly disingenuous. Wouldn't their purposes be just as (or better) served by dropping the "millions" line and simply showing interesting depictions of smiling people created by the [gum]?

morse's picture
morse
16005 pencils

Don't use such icons for silly products. Not like this. Remember the Apple Think Different campaign. That was good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

copycopycopy's picture
copycopycopy
148 pencils

I like it. a very strong connection. I also love the double play in the line, "Giving millions a reason to smile"

Lazarus's picture
Lazarus
1502 pencils

Not horrible.

Glut's picture
Glut
3947 pencils

not good

aneeshsyamala's picture
aneeshsyamala
3 pencils

Great work! congratulations Hari Prasad, Awesome copy too...

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