Hapa Sushi: Udon Bowl lunch specials

Advertising Agency: TDA ADVERTISING & DESIGN, Boulder, USA
Creative Directors: Jonathan Schoenberg, Thomas Dooley
Art Director: Zach Shapiro
Copywriter: Phil Van Buren
Published: November 2009

10 comments

Guest's picture
Guest

Is it okay if I don't get it??

nepstein's picture
nepstein
197 pencils

The idea here is that you smoke marijuana, get hungry, look for cheap eats.

Anyway, the idea here is very flawed because I'm sure there are many more lunch specials then pot dispensaries because McDonalds has lunch specials, folks.

ace85le's picture
ace85le
3939 pencils

I don't get it either. What's the relation?

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ace85le's picture
ace85le
3939 pencils

oohh... haha sorry i never smoked medical marijuana before so i don't know... you're supposed to get hungry after smoking it? Are marijuana smokers their main group of customers? And as you said, once the lunch discount is not exclusive, it kinda seems stupid.

Too far stretched that it's tiring.

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

ilovegreatads's picture
ilovegreatads
312 pencils

the dividing line between wit and something else that rhymes with it, is thin.

silvi's picture
silvi
4172 pencils

Boring

EGGO's picture
EGGO
354 pencils

It took an article that talked about this ad for me to get it. Good concept, but misses because people won't know what the message is.

You have to hate advertising in order to truly love it.

ilovegreatads's picture
ilovegreatads
312 pencils

eggo, wht did the article say? tell, cos i still dont get it

Guest's picture
Guest

Well if it got an article written about it then it got some peoples attention...
But marketing to stoners may not be the best way to go.

venom_elite's picture
venom_elite
769 pencils

WTF?

Yeah I get that weed gives you the munchies but sushi is not associated with "weed" food.

Maybe if this was for a fast food chain but even then... it's a bloody stretch.

This whole campaign is just bizarre... "Who's your Daddy?"... what?

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