Hansaplast Long Pleasure Condoms: Brunette
Advertising Agency: TBWA\PARIS, France
Executive Creative Director: Erik Vervroegen
Creative Directors: Erik Vervroegen, Stephanie Thomasson
Copywriter / Art Director: Leopold Billard
Photographer: Cindy Gravelat
Account Supervisors: Elodie Hubsch, Pauline Laurent


19 Comments
i dont quite get the idea at first till i saw the second ad and ponder about it
Is this for a sunblock?
Someone please?
The second ad has a better execution.
not bad at all
Uuu, sex on the beach :P
Nice one.
BAD ART DIR
not bad.
agreed. retouching sucks.
hehe
http://www.chrisperryad.com
& http://blog.chrisperryad.com
poor taste. very poor. Hacking ad comments? cmon.
Long pleasure but boring sex... looks like the guy fell asleep on her.
such sunburn just can't be happening if the guy is supposed to be moving when making love, no?
Way too forced (sex)
My thoughts exactly.
Jet, it's an honor to be seconded by the (Ads Of The) World's n°1 active member !
;)
lol. Comment Lions 2009.
shut it you get the idea
Good concept, but it doesn't come across so clearly because of the execution.
I got to many mixed messages, this needs to go back to the drawing board or abandoned.....and i'm confused about what way she had sex, judging by the hand placement and tan lines....Was he a blind midget?
But it is funny and would be great if you could make it work because the message would be strong!!! Try using a Sunbed, couples have been known to get it on in there rather than outside, and she looks like she's on a modeling job too, this is where i got confused.
Well anyway before i get to in to it, good idea should of been progressed further!!!
dont like it.
Where is the good stuff from tbwa paris?
I comment the comments
not nice