Hansaplast Long Pleasure Condoms: Brunette

Advertising Agency: TBWA\PARIS, France
Executive Creative Director: Erik Vervroegen
Creative Directors: Erik Vervroegen, Stephanie Thomasson
Copywriter / Art Director: Leopold Billard
Photographer: Cindy Gravelat
Account Supervisors: Elodie Hubsch, Pauline Laurent

19 comments

the_popeye's picture
the_popeye
8 pencils

i dont quite get the idea at first till i saw the second ad and ponder about it

Guest's picture
Guest

Is this for a sunblock?
Someone please?

Guest's picture
Guest

The second ad has a better execution.

Guest's picture
Guest

not bad at all

sebarestless's picture
sebarestless
116 pencils

Uuu, sex on the beach :P
Nice one.

Guest's picture
Guest

BAD ART DIR

icanthink's picture
icanthink
270 pencils

not bad.

Guest's picture
Guest

agreed. retouching sucks.

cperry's picture
cperry
280 pencils

hehe

Guest's picture
Guest

poor taste. very poor. Hacking ad comments? cmon.

pork_eater's picture
pork_eater
664 pencils

Long pleasure but boring sex... looks like the guy fell asleep on her.
such sunburn just can't be happening if the guy is supposed to be moving when making love, no?

Way too forced (sex)

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

My thoughts exactly.

pork_eater's picture
pork_eater
664 pencils

Jet, it's an honor to be seconded by the (Ads Of The) World's n°1 active member !
;)

Guto Araki's picture
Guto Araki
158 pencils

lol. Comment Lions 2009.

Guest's picture
Guest

shut it you get the idea

nemesis's picture
nemesis
761 pencils

Good concept, but it doesn't come across so clearly because of the execution.

Guest's picture
Guest

I got to many mixed messages, this needs to go back to the drawing board or abandoned.....and i'm confused about what way she had sex, judging by the hand placement and tan lines....Was he a blind midget?
But it is funny and would be great if you could make it work because the message would be strong!!! Try using a Sunbed, couples have been known to get it on in there rather than outside, and she looks like she's on a modeling job too, this is where i got confused.
Well anyway before i get to in to it, good idea should of been progressed further!!!

DarkSide's picture
DarkSide
1068 pencils

dont like it.
Where is the good stuff from tbwa paris?

salamandos's picture
salamandos
1947 pencils

not nice

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