Hansaplast: Elbow

Advertising Agency: TBWA\RAAD Dubai, UAE
Executive Creative Director: Milos Ilic
Art Director / Copywriter: Mohanad Shuraideh
Photographer: Tejal Patni
Illustrators: Ashish Vaze, Rahul Joshi
Released: February 2009

15 comments

Guest's picture
Guest

nice copy!

sebarestless's picture
sebarestless
116 pencils

sweet, insightful.

Hansaplast. Weren't they advertising condoms a few pages ago?

Guest's picture
Guest

another fake?

theanc's picture
theanc
2778 pencils

These have a problem. The thing doesn't take your bruise out. It protects the are while your own body regenerates.
It's a cool visual but the logic doesn't work at all.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Guest's picture
Guest

It makes all the sense. It does help the healing process.

diegocrescini's picture
diegocrescini
56 pencils

Enough with being so literal about ads please.

TRICKY's picture
TRICKY
3950 pencils

same idea 3 times but if idea is original they are good

"just commenting to gather points i love free drinks"

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

Copied form JWT Dubai

Guest's picture
Guest

Would love to see the JWT Dubai work please.Tks

Chris's picture
Chris
1987 pencils

Be keen to see it mate. Otherwise nice idea.

elgrecones's picture
elgrecones
323 pencils

ok... 3 is too much... im reducing the rating here!

Guest's picture
Guest

ok

picktokyo's picture
picktokyo
1404 pencils

should have been push harder.

Guest's picture
Guest

It's an ad for ad people. Read scam. The general audience isn't going to look at it and say "Hey, that certainly is the brand for me now." A good ad needs to be relevant and speak to first, the target market and then us ad folk. What's the point in writing ads for each other? We know we can turn on the clever when we need to, but can we do what we're actually paid to do - advertise?

Tonits's picture
Tonits
349 pencils

Simple y directo.

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