Hansaplast Anti-Insect Spray: Emergency Exit, 3

Advertising Agency: TBWA, Vienna, Austria
Account Executive: Barbara Lung
Account Manager: Nadja Stritezsky
Creative Directors: Robert Wohlgemuth, Gerd Turetschek
Concept: Robert Wohlgemuth
Copywriters: Nikolaus Link, Helmut Winkler
Art Director: Jan Christ
Graphic Designers: Michael Mickl, Andreas Schwitter, Maik Wollrab
Photographers: Klaus Fritsch, Robert Marksteiner
Typographer: Gabriele Niederführ

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12 comments

ODoyle's picture
ODoyle
260 pencils

Awesome!!! made me laugh.

I-know-all's picture
I-know-all
53 pencils

Its been done in india.. last year, also won at few award shows..
For "Tortoise mosquito repellent"
Repellent as a product.. it was much strategic..
anyways.. nice idea!!

ivan's picture
ivan

Ivan Raszl, admin of AotW

shades's picture
shades
78 pencils

Yeah prefer this execution anyway. damn you to hell cheating cheaters.

ODoyle's picture
ODoyle
260 pencils

Oh dammit to hell don't these guys check before they do this stuff?

Willey's picture
Willey
140 pencils

my problem with these ads is that the insects still get away!!!

caroussa's picture
caroussa
10 pencils

still, very nice

XL's picture
XL
214 pencils

2 Creative Directors, 2 copywriters, 1 Art Director, 3 Graphic Designers, 2 Photographers, a Typographer (are you kidding me?), and, (my personal favourite), "Concept"? When did that become a credit? And all that for this less than amazing campaign?

Smacks of trying to pile up the awards for everyone in the shop. Seems that they forgot one thing, though: the award-winning work.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I suppose anything's possible when you've got J Christ working on the team. And all's forgiven... : (

StPepper23's picture
StPepper23
269 pencils

wtf

justmyopinion's picture
justmyopinion
28 pencils

I believe I speak for all the readers of this site as it pertains to the comments spewed from the keyboards of individuals who slam every single execution with nasty, uncalled for, and idiotic comments, who, by the way, don't have the guts, nor the work to post on this site: put up or shut up.

STRTLRS's picture
STRTLRS
1607 pencils

I'm an insect and, thanks to that little sign, I lived to tell my story.

---------------
I think, therefore... yeah.

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