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Hansa Marzen Gold: Rugby World cup, Double Gold
1995
2007
Well done, Bokke.
You don't need to import when you've got homegrown talent.
South Africa won the Rugby World cup in 1995 and again in 2007. Hansa Marzen Gold is produced locally in South Africa, unlike some other imported beers.
Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Directors: Tariq Bailey, Cameron Watson
Copywriters: Aaron Harris, Alistair Morgan
Published: October 2007
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Comments
kinda long winded, even if I where a local.
Flat.
>>>> That's not an ad. THIS is an ad.
I'll put my bet on ellison. Tata
i LOVE the idea.
the words could be crafted better.
TALENT, as i percieve is NOT a very BEER/BEVERAGE word.
but the idea rocks -- i like it.
www.pushkarajshirke.blogspot.com
"The impossible is an illusion"
-Pushkaraj Shirke
I think they probably mean the talent for creating the beer, and the talent of the rugby team. Pride in making something good etc.
Other than that, YAY WE WON THE WORLD CUP WOOHOO! But this ad is still a bit meh.
is it normal to hide half ur product in an ad?
It's a good clean topical ad. Liked it.
~~be cool eh!~~
Old concept, but nice.
www.touchpoint.co.nz/case-studies/smirnoff.html
Home is where the Art is.
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