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Hansa Marzen Gold: Rugby World cup, Double Gold

Hansa Marzen Gold: Rugby World cup, Double Gold
Your rating: None Average: 4.5 (20 votes)

1995
2007
Well done, Bokke.
You don't need to import when you've got homegrown talent.

South Africa won the Rugby World cup in 1995 and again in 2007. Hansa Marzen Gold is produced locally in South Africa, unlike some other imported beers.

Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Directors: Tariq Bailey, Cameron Watson
Copywriters: Aaron Harris, Alistair Morgan
Published: October 2007

8 Comments

Ed Mintone's picture 593 pencils

kinda long winded, even if I where a local.

Rog's picture 6110 pencils

Flat.

>>>> That's not an ad. THIS is an ad.

jaws of wan hoon's picture 76 pencils

I'll put my bet on ellison. Tata

credosian's picture 272 pencils

i LOVE the idea.

the words could be crafted better.

TALENT, as i percieve is NOT a very BEER/BEVERAGE word.

but the idea rocks -- i like it.

www.pushkarajshirke.blogspot.com
"The impossible is an illusion"
-Pushkaraj Shirke

wearmysocks's picture 1099 pencils

I think they probably mean the talent for creating the beer, and the talent of the rugby team. Pride in making something good etc.

Other than that, YAY WE WON THE WORLD CUP WOOHOO! But this ad is still a bit meh.

------------------------------------
Energizer Bunny arrested, charged with battery.

mellowmarketer's picture 156 pencils

is it normal to hide half ur product in an ad?

tantrik_indian's picture 953 pencils

It's a good clean topical ad. Liked it.
~~be cool eh!~~

~~this paranoid survived!~~

mmackinven's picture 1150 pencils

Old concept, but nice.

www.touchpoint.co.nz/case-studies/smirnoff.html

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