Hansa Marzen Gold: Rugby World cup, Double Gold

1995
2007
Well done, Bokke.
You don't need to import when you've got homegrown talent.

South Africa won the Rugby World cup in 1995 and again in 2007. Hansa Marzen Gold is produced locally in South Africa, unlike some other imported beers.

Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Directors: Tariq Bailey, Cameron Watson
Copywriters: Aaron Harris, Alistair Morgan
Published: October 2007

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8 comments

Ed Mintone's picture
Ed Mintone
585 pencils

kinda long winded, even if I where a local.

Rog's picture
Rog
6094 pencils

Flat.

>>>> That's not an ad. THIS is an ad.

jaws of wan hoon's picture
jaws of wan hoon
76 pencils

I'll put my bet on ellison. Tata

credosian's picture
credosian
272 pencils

i LOVE the idea.

the words could be crafted better.

TALENT, as i percieve is NOT a very BEER/BEVERAGE word.

but the idea rocks -- i like it.

www.pushkarajshirke.blogspot.com
"The impossible is an illusion"
-Pushkaraj Shirke

wearmysocks's picture
wearmysocks
1085 pencils

I think they probably mean the talent for creating the beer, and the talent of the rugby team. Pride in making something good etc.

Other than that, YAY WE WON THE WORLD CUP WOOHOO! But this ad is still a bit meh.

------------------------------------
Energizer Bunny arrested, charged with battery.

mellowmarketer's picture
mellowmarketer
152 pencils

is it normal to hide half ur product in an ad?

tantrik_indian's picture
tantrik_indian
953 pencils

It's a good clean topical ad. Liked it.
~~be cool eh!~~

~~this paranoid survived!~~

mmackinven's picture
mmackinven
1592 pencils

Old concept, but nice.

www.touchpoint.co.nz/case-studies/smirnoff.html

Home is where the Art is.

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