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37 comments

jennywhx's picture
jennywhx
1142 pencils

i got the idea of "unique design", but i can't relate it to an hotel.....hotel?
how unique this hotel can be? and all of this......look weird, it is all broken..or disable...
so this hotel is full with broken stuffs?
weird concept, anyone tell me what's behind it?

Desi's picture
Desi
1052 pencils

Agreed with Jenny. While their initial ideas some 5-6 years back were great these ones are pale. First it doesn't look like straw and even if it does, so what? Also as a consumer I will probably see only poster, and if i see this one i will not understand a thing.

salamandos's picture
salamandos
1947 pencils

very nice and already a classic.

aj's picture
aj
168 pencils

why the mindless jerk off? its a damn neat positioning and a cool creative expression. agreed, this straw is bit off the mark as compared to the rest of them in the series.

popdistortion's picture
popdistortion
1596 pencils

I guess you have to know the hotel for this one to really come through (thank god i do). Great stuff for a great client by a great agency. Only downside to this is that the other campaigns for Brinker were stronger.

braindrain's picture
braindrain
240 pencils

It's tough to follow up great work. The older stuff was such a quick get, even for people who didn't know the hotel. This seems more for people who already frequent it, or more likely ad judges who have seen the Brinker work over the years.

the_ashlands's picture
the_ashlands
1394 pencils

these ads are horrible...i get the whole sub-culture thing too, but still...'unique design' theres nothing unique here, everything is just broken. broken does not equal unique. never mind the copy...the art direction is so boring...a vector drawing stuck in the center with some crappy text under it.

i see this campaign as one which reinforces the notions of the already devoted fan base (at least thats the impression i get from the comments above left by those who have already stayed at a Hans Brinker), when they should probably be advertising to protential patrons...busted and broken images of sporks and hairy drains dont exactly do that.

then again...maybe im all wrong here...ive never had the 'pleasure' of experiencing a Brinker bunk.

salamandos's picture
salamandos
1947 pencils

you seem not to get the irony of the ads, both as art direction and concept is concerned

the_ashlands's picture
the_ashlands
1394 pencils

no i do actually...im just saying that these ads target an already devoted demographic when they should consider advertising to the people who dont wanna go to a Hans Brinker cuz there just gross and shitty..as these ads reinforce.

salamandos's picture
salamandos
1947 pencils

>im just saying that these ads target an already devoted demographic
I don't think so, it's still an unusual approach and they could have started their series of campaigns with this one too.

the_ashlands's picture
the_ashlands
1394 pencils

so you feel showcasing delapitated furnishings and broken plasticware is appealing to the masses of people that are accustomed to a nice clean, healthy living space?

salamandos's picture
salamandos
1947 pencils

exactly, it adds to the cult feel of this hotel.

the_ashlands's picture
the_ashlands
1394 pencils

ok. i dont mean to be rude, but that last comment of yours didnt make any sense, unless your just totally ignoring my comment previous to it. a cult is a relatively small population who are already devoted to a particular 'thing'. advertising to a cult is redundant, they're already on board.

obviously we'll have to agree to disagree here...im just saying that perhaps they should advertise to the segment that has never been to the hotel...because of the cult following that they already have in their pocket. thats all.

salamandos's picture
salamandos
1947 pencils

kesselskramer created this cult itself with the strategy we are talking about.

people not knowing of the budget hotel can be also activated by the new ads, clearly it's not for everyone.

the_ashlands's picture
the_ashlands
1394 pencils

your clearly still not understanding to what im trying to say here..

kre8's picture
kre8
989 pencils

i completely agree with salamandos.
apologies ashlands :)

the_ashlands's picture
the_ashlands
1394 pencils

no need for the apologies...dont botha me none.

addyhoch10's picture
addyhoch10
2592 pencils

i think there have been much better hans brinker ads such as the one with the tatty mattresses ("just like home") or the "it can't get any worse. but we'll do our best" campaign.

anyway, the HBBH ads are definitely great, still winning over new guests and certainly one of the best examples of what a great campaign can do for a gutsy client.

the_ashlands's picture
the_ashlands
1394 pencils

well, this is exactly what i've been saying...i would qualify as a potential 'new guest'..and these ads certainly have not won me over. they give me the feeling that staying at this hotel is comparable to spending a night with a bum in his nasty box hut.

at least the "it can't get any worse, but we'll do our best" campaign was funny..these are just kinda there, if ya know what i mean.

addyhoch10's picture
addyhoch10
2592 pencils

"they give me the feeling that staying at this hotel is comparable to spending a night with a bum in his nasty box hut."

sorry but due to this comment i doubt you would qualify as a potential 'new guest'.

what i don't like about these ads is this "irony in the art direction" thing, don't think it's necessary.
the amateur photography style and the headlines of previous campaigns were just a better match.

plus i regard this specific vector look as obsolete (just my two peenies worth though)

the_ashlands's picture
the_ashlands
1394 pencils

well..if i've never stayed at a Hans Brinker, and still possess the capablilty of renting a room...then, yeah im pretty sure i do qualify as a potential new guest. how would that not qualify as a potential customer??

....and the comment of mine that you pointed out was the result of seeing the aforementioned ads...i really dont see how you dont understand this.

or are you simply saying that the prospect of bunking with a bum in a gross box sounds appealing to you?

salamandos's picture
salamandos
1947 pencils

>if i've never stayed at a Hans Brinker, and still possess the capablilty of renting a room...then, yeah im pretty sure i do qualify as a potential new guest. how would that not qualify as a potential customer??

brinker is for the people who prefer a little bit more adventure instead of the clean, healthy and so on (and possibly more boring) hotel you would choose.

the_ashlands's picture
the_ashlands
1394 pencils

yes. the idea that brinker is for the people who prefer a little bit more adventure instead of the clean, healthy route is well understood, and i think we've established that fact already. however, you were wondering if i truly can be considered a future patron...regardless of which hotel you may or may not believe i would choose.

this ad preaches to the choir...a cult following already exists. not to mention these ads very boring for such an 'adventurous hotel'..all i was trying to say was that perhaps they advertise to those whom are not already sucked into said cult.

i win.

salamandos's picture
salamandos
1947 pencils

>this ad preaches to the choir...a cult following already exists. not to mention these ads very boring for >such an 'adventurous hotel'..all i was trying to say was that perhaps they advertise to those whom are >not already sucked into said cult.

The ad is subtle and full of ironic humour - I am sure there are plenty of potential new consumers who can and will dig this.

>i win.

?

the_ashlands's picture
the_ashlands
1394 pencils

yeah...i win.

salamandos's picture
salamandos
1947 pencils

how far can auto-suggestion go?

addyhoch10's picture
addyhoch10
2592 pencils

gosh, yeah you win.

salamandos's picture
salamandos
1947 pencils

please explain ;)

the_ashlands's picture
the_ashlands
1394 pencils

he's being sarcastic...gosh

salamandos's picture
salamandos
1947 pencils

I know.

the_ashlands's picture
the_ashlands
1394 pencils

so....what did you need explained? cuz you replied to addy's comment..

salamandos's picture
salamandos
1947 pencils

i was only joking.

what you wrote about the ambiguity of online chatting was true - again: cheers

kc_brock's picture
kc_brock
703 pencils

holy crap.
you 2 should exchange emails.

about the ads:
this kind of art direction is boring & is done way too often.

rd

fifthbullet's picture
fifthbullet
188 pencils

so a budget hotel(or guess house) manage to have a campaign with SIX ADS and they never thought of changing the facility? the message is wrong.

okay, even as a humor ad this one with straw is really unacceptable. try tell me budget hotel recycle the straw when they serve drinks. i won't buy that at all, this is stupid!

another point is that even it is a budget hotel, the selling point should never be how bad it is. regardless u treat it as joke or not, that will not appeal to the audient. winning over new guest doesn't prove that this campaign is effective, no one can prove that those guest is there because of these six ads.

appology for my candid reply.

addyhoch10's picture
addyhoch10
2592 pencils

this is why the hans b. ads work so well:
they polarise. as the hotel does.
nobody who complains about a bug in the bathtub would come to this hotel.
backpackers who are used to travel around at the cost of great privations even get curious what this budget hotel is like. it kinda appeals to their sense of adventure.

although i prefered the earlier hans brinker campaigns. they were just straighter

advertisingenius's picture
advertisingenius
60 pencils

Jesus Christ people...calm the hell down.

the.adnerd's picture
the.adnerd
160 pencils

love it!

love all brinker comunication

have you seen their web site and poster stuff? so cool

kesselskramer rules

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