11 comments

jennywhx's picture
jennywhx
1142 pencils

it is not unique, a key like this are not suppose to functional!

ivanlim's picture
ivanlim
262 pencils

muahahahha!!!
you've got to have backpacked to get this idea.
reminds me of some of the places i've been.
would definitely try hans brinke if i'm around that side.

jennywhx's picture
jennywhx
1142 pencils

ivanlim, i am seriously interest in your experience. can you briefly tell me what's about the key? cause i am looking at the key for like few minutes and i can't understand how does it suppose to work :P
sorry, just for curiousity

ivanlim's picture
ivanlim
262 pencils

every backpacker budget lodge has some quirky uniqueness.
like the key.
sometimes the owner will tell you the key's a little spoilt and then teaches you how to jiggle, twist & turn the key till it opens the lock.
it's really something u need to experience.
sounds mundane when i explain it.

jennywhx's picture
jennywhx
1142 pencils

thanks for your explanation :) i think i can feel more now. thanks :P

val's picture
val
93 pencils

this campaign tells you exactly why you shouldn't go to this hotel.
isn't this stupid?

ivanlim's picture
ivanlim
262 pencils

val, val...
you're obviously not the target.
it's a backpackers hotel.
ie. all about the experience, not comfort.
think about that the next time you chow down on your beluga caviar in a 6-star hotel overlooking monte carlo.

budibud's picture
budibud
128 pencils

you guys comment amazes me...

Boediboed
Trying to retire ad-man

aj's picture
aj
168 pencils

reminds me when i've travelled on shoe-string budget.
nice way to make the negative its benefit.

o.m's picture
o.m
354 pencils

i completely agree with jennywhx,
true its a backpackers hotel but that key looks like it could'nt open any
lock.
and m sure the boys could ve done a dozen more of those ads,
showing different objects in the hotel.
very unimpressive

kre8's picture
kre8
989 pencils

guys, kesselskramer's work on hans brinkler hotels has been very famous for many years.
its now a legend, that backpackers hotel.
check out their site.
the positioning has been the same for the last 10 yrs.

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