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Comments (13)

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Highest Rated

Maxchan2000's picture
Maxchan2000
Activity Score 55

Recycled idea is good when properly used. Is a nice campaign, just that, this one is an odd one out from the other 2. Execution: details can be improved. This particular ad can pull down the whole campaign if sent for awards.

the.adnerd's picture
the.adnerd
Activity Score 160

wow. good images

like.a.boy's picture
like.a.boy
Activity Score 227

check out the man's fingers, they look extremely short.

rush's picture
rush
Activity Score 15

Very bad image retouching... compare to the others.

leow's picture
leow
Activity Score 2

very good

Mo's picture
Mo
Activity Score 648

Fuuny. Would be better if they had the figures other way round :-D

derek's picture
derek
Activity Score 22

Awesome! This is a beauiful idea. Well conceived in a tough category and well executed. Well done OgilvyOne.

Lorem Ipsum's picture
Lorem Ipsum
Activity Score 49

you wouldn't happen to be the art director would you bobbydazzler?

2workitt's picture
2workitt
Activity Score 44

Great stuff... If I did this I would compliment the work done and be proud of it.

Desi's picture
Desi
Activity Score 1052

First I thought the guys fell down from the window making out and were holding on dearly to the rod, but then i realized the idea, but it has already been done by Radhika Singh of Ogilvy India (if i remember it right) few years back and appeared in Archive magazine and the client was most probably Pantaloon.

popdistortion's picture
popdistortion
Activity Score 1592

Same agency. As stated in every agency rule book... you are permitted to steal ideas if they were created within the same agency. I think rule two went: Forget rule one... steal from whom you like.

But coming back to the ad. I like it, even if it has been done before or not.

creativelefty's picture
creativelefty
Activity Score 50

Sorry but the DI is terrible on this one. Funny, where are these ads supposed to have been placed as noone I know has seen them.

Capitalist's picture
Capitalist
Activity Score 132

Alrighty then...absolutely cool. I love it. They have taken an old idea and gave it brand-
new feel. Okay I know you don't believe me, i'll remind you...

BRAND:BLACK COFFE CLOTHING
Pay-off: So good you won't take them(Or something close to that)
Images: Different executions of people having sex with their clothes on.

It's the same thought - only they've taken it a step forward.Like i said. Beautiful Campaign.

Maxchan2000's picture
Maxchan2000
Activity Score 55

Recycled idea is good when properly used. Is a nice campaign, just that, this one is an odd one out from the other 2. Execution: details can be improved. This particular ad can pull down the whole campaign if sent for awards.

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