June 2007
Advertising Agency: Saatchi & Saatchi, Amstelveen, The Netherlands
Creative Director: Magnus Olsson
Copywriter: Saatchi/Saatchi Tribe
Art Director: Saatchi/Saatchi Tribe (Tim Bishop)
Photographer: Calle Stolze
Producer: Jan Willem Wiesenekker
Account Supervisor: Ard Krak
Advertiser's Supervisor: Alexandra van Nieuwenhuyzen

Comments (28)

Log in or register to post comments
axelk's picture
Activity Score 286

very nice. cruel but efficient, like a social ad should be

LAZ's picture
Activity Score 288

Just amazing.. not too complicated, but makes you think.

Truly great campaign! Deserved the metal (unlike ohthers:)

justpassingby's picture
Activity Score 1368

These are fantastic, i wonder if they actually went to Africa and shot these? It would also be interesting to see if they got paid for it too.

j2mango's picture
Activity Score 534

The art is not bad
the idea is so so

Citizen of the earth's picture
Citizen of the earth
Activity Score 36

I completely agree to justpassingby. can we hav someone on behalf of the agency say something on this.
Nice ad though.

me thinks's picture
me thinks
Activity Score 722

one of the best campaigns i've seen recently on AOTW

varatphong's picture
Activity Score 78

The goal at the end of the day is to make people
want to buy the product.

Does it really make you want to buy a handbag?


brainzed's picture
Activity Score 652

No, but it makes me want to donate…

fluffy's picture
Activity Score 236

I hope they run these in fashion mags. Great ads.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I'm sure (hope) that would be their media buy.

fersvax's picture
Activity Score 1239



Saatchi Amsterdam's picture
Saatchi Amsterdam
Activity Score 2

Thanks for all the comments! We are very happy with this campaign and the Silver Cannes Lion it won. And yes, it's true; we really went to Africa for the shoot. It was one of the poorest parts of Kenya and we've gotten all the help we needed from a local tribe. The people from Cordaid coordinated everything for us. Maybe nice to know: from tomorrow we are to auction off our Silver Cannes Lion. All proceeds will go to Cordaid Mensen in Nood. You can find the auction on the Adformatie website ( The auction starts tomorrow and will end july 4th at 12.00 pm.

The Saatchi & Saatchi Amsterdam Team

Marcos's picture
Activity Score 32

goed gedaan !

fersvax's picture
Activity Score 1239



Vicky's picture
Activity Score 375

I have no words.... beautiful campaign... it deserved a Gold Lion, not Silver.

Rog's picture
Activity Score 6082

Great stuff.
Hits exactly how it needs to hit.

>>>> That's not an ad. THIS is an ad.

Ainadaliel's picture
Activity Score 271

I like this campaign. It reminds me of Dane Cook's spiel for last year's Comic Relief (youtube it!).

Nothing gets the message across the way guilt does!

cp's picture
Activity Score 354

The twist is easily understood, and that's make it good, and these models look so real!
At first glance I thought it was something environmental though

appie's picture
Activity Score 157

Can't help Lovin' it!

erness's picture
Activity Score 69

truly amazing! its all i can say

credosian's picture
Activity Score 273

lovely baby

thats the way to go

really nice work

hits bang on

Be awesome :)

justpassingby's picture
Activity Score 1368

lovely baby??

credosian's picture
Activity Score 273

'BABY' is the term i give to a piece of work

any piece of creativity is a creator's baby

this 'baby' was perfect :)

Be awesome :)

Wordnerd's picture
Activity Score 6692

Very nice! And well executed.

Also nice: 23 Comments and no one said "Done" way to go guys ;)

pietmiller's picture
Activity Score 100

Pretty good executed but not a very original thought.

cherrypisces's picture
Activity Score 2

Hello, Everybody, nice to getting to know you here. We are handbags & belts manufacturer located in Huadu ,Guangzhou China. Welcome to visit our website for more information. We have 200 workers in handbags factory and 80 workers in belt factory, if you have any inquries please don't hesitate to email us at We will offer you our best prices and services.

Mongoose's picture
Activity Score 4961

Fantastic. I love these.

Make the logo Bigger and the black, Darker!

KDadá's picture
Activity Score 106

Art directions sooo great!