Halo is the first oral spray clinically proven to kill 99.9% of airborne germs you breath in, so the goal beyond introduction of a completely new product is the inform the consumer that someone's sneeze can actually hang in the air for many hours and that they can catch an illness even by walking into a seemingly safe empty room. The situations in the office image are meant to entertain, add stopping power and keep the viewer engaged with the ad as long as possible. The blue sneeze dramatizes the real impact of a cloud of germs.
Advertising Agency: Doner Advertising, Cleveland, OH USA
Executive Creative Director: Mark Masterson
Creative Director: Paul Forsyth
Copywriter: Patrick Kearns
Photographer: Dave Krovblit
Published: September 2012