Halls XS: Ceo
Whatever you say feels a little bit better.
Advertising Agency: JWT, Buenos Aires, Argentina
Chief Creative Officers: Gonzalo Vecino, Pablo Alvarez Travieso
Executive Creative Directors: Gonzalo Vecino, Pablo Alvarez Travieso
Creative Director: Joaquin Ares
Art Director: Juan Ignacio Peirano
Copywriter: Guido Freiberg
Account Supervisor: Victoria Carrano
Account Manager: Teresita Bellesi
Art Buyer: Fabián Catanese
Ilustrator: Gizmo
13 comments
Mmmmmmm....same concept than last year, the try to upgrade the campaigne, not shure if they make it.
Don't really see the link between the product and the ads. Nice visuals anyway. Give 3 stars to that. Otherwise total cacca.
Don't really see the link between the product and the ads. Nice visuals anyway. Give 3 stars to that. Otherwise total cacca.
funny idea
hilarious
i didn't like the campaign last year, so won't like it now.
the problem just is that the concept 'whatever you say feels better' is too forced for a product like this.
the illus are very nice, though.
"Everything sounds better when you say it with a smile", or whatever it was the Crest ad said, was better.
good campaing,
this like this one
this makes a lot more sense. Nice.
funny. but not as good as the last year cannes's campaign
So everything you say also sounds better for the listener as well?
best of the lot!
lovely idea!