Halls XS: Ceo

Whatever you say feels a little bit better.

Advertising Agency: JWT, Buenos Aires, Argentina
Chief Creative Officers: Gonzalo Vecino, Pablo Alvarez Travieso
Executive Creative Directors: Gonzalo Vecino, Pablo Alvarez Travieso
Creative Director: Joaquin Ares
Art Director: Juan Ignacio Peirano
Copywriter: Guido Freiberg
Account Supervisor: Victoria Carrano
Account Manager: Teresita Bellesi
Art Buyer: Fabián Catanese
Ilustrator: Gizmo

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13 comments

niko_17's picture
niko_17
138 pencils

Mmmmmmm....same concept than last year, the try to upgrade the campaigne, not shure if they make it.

Brad_US's picture
Brad_US
128 pencils

Don't really see the link between the product and the ads. Nice visuals anyway. Give 3 stars to that. Otherwise total cacca.

Brad_US's picture
Brad_US
128 pencils

Don't really see the link between the product and the ads. Nice visuals anyway. Give 3 stars to that. Otherwise total cacca.

seychellesisland's picture
seychellesisland
10 pencils

funny idea

peggyolsones's picture
peggyolsones
10 pencils

hilarious

stickynotes's picture
stickynotes
1058 pencils

i didn't like the campaign last year, so won't like it now.
the problem just is that the concept 'whatever you say feels better' is too forced for a product like this.
the illus are very nice, though.

abake's picture
abake
1250 pencils

"Everything sounds better when you say it with a smile", or whatever it was the Crest ad said, was better.

trendyculture's picture
trendyculture
8 pencils

good campaing,

salil.sharma's picture
salil.sharma
2278 pencils

this like this one

Ankur Agarwal.'s picture
Ankur Agarwal.
26 pencils

this makes a lot more sense. Nice.

michele123's picture
michele123
414 pencils

funny. but not as good as the last year cannes's campaign

Social Media Company's picture
Social Media Company
16 pencils

So everything you say also sounds better for the listener as well?

Pseudozombie's picture
Pseudozombie
46 pencils

best of the lot!
lovely idea!

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