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Halls: Towel

Halls: Towel
Your rating: None Average: 7.3 (6 votes)

Advertising Agency: JWT, Italy

17 Comments

braindrain's picture 242 pencils

A great ad that actually (gasp) shows the product benefit. Nicely done.

the_ashlands's picture 1396 pencils

i cant stop picturing that scene with mic dundee making that guy do this with all his coke! ahahah

addyhoch10's picture 2599 pencils

yeah, dundee rocks. at least he did in the 80s.
nice ad

ellehcimeo's picture 3534 pencils

Beautiful thinking.

popdistortion's picture 1612 pencils

Inspirational work.

squirrely's picture 316 pencils

I don't get it. Sorry.

TheTrickster's picture 53 pencils

I'm so sick and tired of "creatives" simply just stealing ideas that has been done before. We should expect a little bit more from an agency like JWT. Someone inside there must have known that the excact same thing has been done beore for another pastille. To all of you commenting and saying what a great idea this is: You're right, but you're wrong. It is a great idea, but it's overused. Read some more books on ads (like Taschen books) so you don't fall in the same copycat-trap as JWT Italy.

*schtick*

SanBruno's picture 20 pencils

JWT: Just Wasting Time

mikelite's picture 1035 pencils

I'm sorry, this ad just put me to sleep, did I miss anything?

Desi's picture 1052 pencils

Must be cultural, i don't get it 'sigh'
Somebody please explain. I feel stupid.

ivan's picture

When people are sick they put a bowl of hot water with chamomile in it and inhale to get better. You can do the same with just one piece of Halls candy.

Axxl's picture 208 pencils

Haven't I seen this idea before somewhere. For another client? Hmm...

drizae's picture 508 pencils

It's a great insight, a shame if it has been done before :/

Fail Harder.

DDBill's picture 120 pencils

mayb jus a coincidence... cant said its copycat....

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

cooties's picture 180 pencils

i saw a tvc this year on cannes website. same thing. won a bronze lion or somethin. maybe same guys did the tv and now turned it into a print ad.

giopa's picture 16 pencils

exactly!
We've done film and press in the same time. Film won bronze lion in cannes and press silver at eurobest.
If somebody knows some campaign similar or equal, please let me know in this blog, with examples, (name of product, state of issue ecc..).

apfelbutzen's picture 44 pencils

funny !

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