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18 comments

braindrain's picture
braindrain
240 pencils

A great ad that actually (gasp) shows the product benefit. Nicely done.

the_ashlands's picture
the_ashlands
1394 pencils

i cant stop picturing that scene with mic dundee making that guy do this with all his coke! ahahah

addyhoch10's picture
addyhoch10
2592 pencils

yeah, dundee rocks. at least he did in the 80s.
nice ad

ellehcimeo's picture
ellehcimeo
3522 pencils

Beautiful thinking.

popdistortion's picture
popdistortion
1594 pencils

Inspirational work.

squirrely's picture
squirrely
316 pencils

I don't get it. Sorry.

TheTrickster's picture
TheTrickster
53 pencils

I'm so sick and tired of "creatives" simply just stealing ideas that has been done before. We should expect a little bit more from an agency like JWT. Someone inside there must have known that the excact same thing has been done beore for another pastille. To all of you commenting and saying what a great idea this is: You're right, but you're wrong. It is a great idea, but it's overused. Read some more books on ads (like Taschen books) so you don't fall in the same copycat-trap as JWT Italy.

SanBruno's picture
SanBruno
20 pencils

JWT: Just Wasting Time

mikelite's picture
mikelite
1031 pencils

I'm sorry, this ad just put me to sleep, did I miss anything?

Desi's picture
Desi
1052 pencils

Must be cultural, i don't get it 'sigh'
Somebody please explain. I feel stupid.

ivan's picture
ivan

When people are sick they put a bowl of hot water with chamomile in it and inhale to get better. You can do the same with just one piece of Halls candy.

Ivan Raszl, admin of AotW

Axxl's picture
Axxl
208 pencils

Haven't I seen this idea before somewhere. For another client? Hmm...

drizae's picture
drizae
503 pencils

It's a great insight, a shame if it has been done before :/

Fail Harder.

DDBill's picture
DDBill
120 pencils

mayb jus a coincidence... cant said its copycat....

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

cooties's picture
cooties
180 pencils

i saw a tvc this year on cannes website. same thing. won a bronze lion or somethin. maybe same guys did the tv and now turned it into a print ad.

giopa's picture
giopa
16 pencils

exactly!
We've done film and press in the same time. Film won bronze lion in cannes and press silver at eurobest.
If somebody knows some campaign similar or equal, please let me know in this blog, with examples, (name of product, state of issue ecc..).

apfelbutzen's picture
apfelbutzen
44 pencils

funny !

BLACKPIXEL's picture
BLACKPIXEL
468 pencils

nice

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