I liked the idea: "halls lowers down your body temperature so that the stuff around you emits more heat..."
" war" execution is probably because of infrared thermal scanners are generally used to detect the enemy around in the dark...
The same idea could be executed in different (and better ways) though.
I dont see what's complicated here : Halls' mint is so strong it makes the one who chews it colder than metal.... Which is why only the gun appears on the thermic image...
Good job to me.
Why the bloody hell would you want to have a body temperature lower than metal??? Here's a thought: Use the gun to shoot yourself, then you will stay cold even when you run out of Halls
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??? the soldier is staying cool because of the (mint?-) candy? is this the point?
I just dont understand.
I don't understand this war content! It's a f***ing mint!!!
I liked the idea: "halls lowers down your body temperature so that the stuff around you emits more heat..."
" war" execution is probably because of infrared thermal scanners are generally used to detect the enemy around in the dark...
The same idea could be executed in different (and better ways) though.
well yes... but, it's still too complicated for anyone out there to get.
I agree
And it's obviously a complete lie.
ese recurso lo usó nix, una bebida cola, en la década del ´90
I dont see what's complicated here : Halls' mint is so strong it makes the one who chews it colder than metal.... Which is why only the gun appears on the thermic image...
Good job to me.
My point in case. Rested. Sorry.
Ad for them army men it is. Not for us lay-ad-men.
they could've used some other... less war related imagery... the photos subtract form the ad's punch...
::: kbaudelaire
The problem with these is the fact that they chose army and militar pics. There´s no reason to put that kind of images.
The problem with these is that the target audience wouldn't get them in a million years.
The problem with these is they're shit.
Awful, not different, just awful
Everything is bad, esspecially heat-meter (???)...(???)
Design with no knowledge about printing, it's not design!
Why the bloody hell would you want to have a body temperature lower than metal??? Here's a thought: Use the gun to shoot yourself, then you will stay cold even when you run out of Halls
Got three letters for this... JWT. That's what's wrong with this, JWT beijing...
Add insult to injury then burn the candle at both ends.
I like the concept -- lowers your body temperature/ keeps you cool. The execution fails the concept as related to the product and target audience.
They're just words...
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