Halls: Gun

Advertising Agency: JWT,Beijing, China
Creative Director: Jordan Xue
Art Director: Dechun Qiu
Copywriter: Su Wang
Published: October 2007

21 comments

sumsum's picture
sumsum
615 pencils

??? the soldier is staying cool because of the (mint?-) candy? is this the point?

tunji's picture
tunji
18 pencils

I just dont understand.

tunji jack

Wordnerd's picture
Wordnerd
6660 pencils

I don't understand this war content! It's a f***ing mint!!!

StarlaY's picture
StarlaY
310 pencils

I liked the idea: "halls lowers down your body temperature so that the stuff around you emits more heat..."
" war" execution is probably because of infrared thermal scanners are generally used to detect the enemy around in the dark...
The same idea could be executed in different (and better ways) though.

“Inspiration exists, but it has to find us working.” Picasso.

topawers's picture
topawers
139 pencils

well yes... but, it's still too complicated for anyone out there to get.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

I agree

We're going to need more lube.

but_why's picture
but_why
280 pencils

And it's obviously a complete lie.

ernesto p's picture
ernesto p
76 pencils

ese recurso lo usó nix, una bebida cola, en la década del ´90

chederico's picture
chederico
40 pencils

I dont see what's complicated here : Halls' mint is so strong it makes the one who chews it colder than metal.... Which is why only the gun appears on the thermic image...
Good job to me.

T-bone's picture
T-bone
48 pencils

My point in case. Rested. Sorry.

Totto's picture
Totto
685 pencils

Ad for them army men it is. Not for us lay-ad-men.

Intelligent ads are the need of the hour.

kbaudelaire's picture
kbaudelaire
54 pencils

they could've used some other... less war related imagery... the photos subtract form the ad's punch...

Tincho's picture
Tincho
1093 pencils

The problem with these is the fact that they chose army and militar pics. There´s no reason to put that kind of images.

ricklongo's picture
ricklongo
1244 pencils

The problem with these is that the target audience wouldn't get them in a million years.

KDadá's picture
KDadá
106 pencils

Exactamente....

but_why's picture
but_why
280 pencils

The problem with these is they're shit.

oscarpola's picture
oscarpola
470 pencils

Awful, not different, just awful

skeMaMen's picture
skeMaMen
428 pencils

Everything is bad, esspecially heat-meter (???)...(???)

Design with no knowledge about printing, it's not design!

>>> Designed to be signed...

kusseejner's picture
kusseejner
242 pencils

Why the bloody hell would you want to have a body temperature lower than metal??? Here's a thought: Use the gun to shoot yourself, then you will stay cold even when you run out of Halls

iT-iS-i's picture
iT-iS-i
1721 pencils

Got three letters for this... JWT. That's what's wrong with this, JWT beijing...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

atn710's picture
atn710
9 pencils

I like the concept -- lowers your body temperature/ keeps you cool. The execution fails the concept as related to the product and target audience.

They're just words...

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