June 2011
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Whatever you say feels a little bit better.
Halls XS. Small but powerful.

Advertising Agency: JWT, Argentina
Chief Creative Officers: Gonzalo Vecino, Pablo Alvarez Travieso
Executive Creative Directors: Gonzalo Vecino, Pablo Alvarez Travieso
Creative Director: Joaquin Ares
Art Director: Juan Ignacio Peirano
Copywriter: Guido Freiberg
Planner: Mercedes Santesteban
Account Manager: Vicotria Carrano
Account Supervisor: Teresita Bellesi
Illustrator: Juan Pablo Zaramella

Comments (5)

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Hammad S's picture
Hammad S
484 Activity Scores

Halls are flavoured lozenges.. THe ads has the son telling his father that he crashed the car into a tree (not good!), but because he's using a Halls things are coming out better. It's supposed to mean the kid can talk clearly but the way they've done it is that the son has said something terrible but the father hears it as not so bad... (Sry for the complicated description - I'm not so good with words)