Halls: Brave soul

Get through the season. For tips to help you stay well during cold & flu season. Use Halls Cough Drops to temporarily relieve cough due to a cold, occasional minor irritation or sore throat.

Advertising Agency: JWT, New York, USA
Chief Creative Officers: Ty Montague, Harvey Marco
Executive Creative Director: Wayne Best
Design Director: Aaron Padin
Art Director: Grant Mason
Copywriter: Kevin Mulroy
Planner: Rodrigo Maroni
Director of Integrated Production: Clair Grupp
Director of Production: Nick Scotting
Art Producer: Sara Clark
OOH Producer: Paul Charbonnier
Newspaper Producer: Deborah Nall
Production Router: Cynthia Clements
Photographer / Retouching: Matt Hoyle

November 2009


sirvan's picture
29860 pencils

Not terrible. But I think the real victory here is that they actually sold these to Halls. Bravo on that.


"I love some things, and don't love some other things."

Guest's picture

Reminds me of the 40 Year Old Virgin poster.

silvi's picture
4172 pencils

I like face expressions.

nepstein's picture
197 pencils

These are in NYC subways, and I think they work very well in that particular situation.

Brain-Art's picture
1101 pencils

I´ve have always used Halls when i have a cold or a flu but after seing this i think i'm gonna stop doing it

jsptrck404's picture
437 pencils

don't mind them, but ARGH, why wouldn't you hang the punctuation???

| think small |

Guest's picture

awesome shots

munirgee's picture
454 pencils

Pictures look awkward...

mikelite's picture
1031 pencils

her hair needs to be mussed up or something.

insider info's picture
insider info
2 pencils

i know for a fact the photographer shot this campaign for less than 2000 an ad for a ton of usage.

mikelite's picture
1031 pencils

sounds like a smart move considering they've plastered every NYC subway car with them. That being said, I doubt your comment warrants that much cloak & dagger. Unless your parents are Mr. & Mrs. Info.

Jinxy79's picture
63 pencils

WAIT!!!!!!!!!!!! AM I THE ONLY ONE WHO THINKS THIS IS A TOTAL RIP-OFF OF ALTOIDS!!! And, if I was the photographer, I would not brag about shooting an Altoids rip off that Tony D'Orio did such a great job on. JWT NY? Blah!

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