Haliaetus Loudspeakers: Watch

Never miss a detail.

High Fidelity is all about detail. This print campaign demonstrates the power of Haliaetus loudspeakers to reproduce every detail of all musical pieces. Even a minor detail in the sound is not missed.

Advertising Agency: Grey Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Ming Chan
Art Director: Ming Chan
Copywriters: Timothy Chan
Photographers: Ming Chan
Illustrators: Sam Ip, Chan Wai Hung, Kenny Lam
Retoucher: Simon Kwan
Via: bestadsontv

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11 comments

Kateter's picture
Kateter
2020 pencils

headline is in the wrong place, should be near the watch IMHO. apart from this - excellent! I really really like it. target bang on.

postman's picture
postman
951 pencils

I like these, too. As stated, "HiFi is all about detail". I'm not sure whether I would have got the second one without the first, though.

Bundy Agency's picture
Bundy Agency
597 pencils

reminds me of volkswagon genuine parts stuff with the cat

Luke Jones's picture
Luke Jones
14 pencils

Hands up who is tired of clip art being used as an executional device? Or the plethora of ideas that involve items being broken up into individual pieces to tell a story. It started with Bisley. Moved on to Harvey Nichols, Stuffit Deluxe, 42 Below and the list goes on.

It's no longer fresh. Creatives move on. Judges stop rewarding the sheep.

raul sierra jr's picture
raul sierra jr
6 pencils

beautiful ad

arstewar's picture
arstewar
232 pencils

neat, though I'm trying to figure out what that ninja star instrument is, a gong?

ancho mucho's picture
ancho mucho
42 pencils

anchomucho
yep it's neat..yep details..uhm...good..but there is somethign missing... i dunno...

nirmalranganathan's picture
nirmalranganathan
142 pencils

Looks abstract...

Love it...Hate it's picture
Love it...Hate it
13 pencils

Simple. Well done. It's not similar 42 Below.
Just same way of art direction. "Illustration"

elmikel's picture
elmikel
1147 pencils

3 illustrators...funny. But I must say I like this campaign. Might not be the freshest execution, but this goes really straight to the point...on the other hand I'm not sure whether a common person spending just a few seconds reading ads will spot the tiny difference among the instruments...

franksandres's picture
franksandres
172 pencils

Cogratulations Chan Family.

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