Halfords: Simon

We thought it might come as a shock. Halfords.com now has 15,000 parts, accessories and clothing lines from 185 leading specialist brands. Plus, there's next working day delivery direct to you, as well as free collection from over 440 Halford stores. No name does more to get you out there.

With cycling becoming a major part of British sport post 2012, we wanted serious riders to re-appraise the Halfords brand. For many, Halfords was the place they got their first bike. Now they’re more serious about bikes, we wanted to show them Halfords are too. They can now get the brands they love from a name they can trust - but didn’t expect.

Advertising Agency: Chapter, England
Creative Directors: Ian Boulter, Martin Heffernan
Art Directors / Copywriters: Paul Ray, Richard Newell
Photographer: Martin Brent
Designer: Nick Castle

June 2013