Haier: Missing milk

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative director: Eran Nir
Copywriter: Ido Maymon
Art director: Amarel Shoshani
VP Client Service: Gili Sasson
Account Supervisor: Nir Benes
Account executive: Adi Hefetz
VP Strategic Planning: Daniel Weissman
Senior Planner: Gili Argentaro
Planner: Gilad Kremer
VP Production: Dorit Gvili
Producer: Odelia Nahmias
Photoshop: Eyal Orlee

Published: 
January 2011

6 comments

Billoughsby's picture
Billoughsby
5144 pencils

I'm convinced there's the germ of a great ad here: milk missing + extremely spacious refrigerator. Ha ha, yeah! But wait: the milk is right there on the counter. Does the homeowner need a GPS to find the kitchen? And there's a picture of it on it's own side. Huh?

Something slipped somewhere along the line. Not buying it.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

L-key's picture
L-key
3 pencils

True. The concept of the ad seemed clever at first glance. Using the old milk carton "missing people" advertisement to ask for help finding something that disappeared in the vast space of the refrigerator is smart. But I agree with Billoughsby, the milk is right there on the counter. Would a picture of a missing stick of butter on the milk carton have been more successful?

jackblack's picture
jackblack
2350 pencils

I think it broccoli being missing would have been funnier.

luispiter's picture
luispiter
2756 pencils

good concept,... good idea... i like it... congratulation

kleenex's picture
kleenex
41102 pencils

Not a great ad.

MidasTouch's picture
MidasTouch
1024 pencils

I like iiiiit!

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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