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Häagen-Dazs: The ultimate temptation

Häagen-Dazs: The ultimate temptation
Your rating: None Average: 8.6 (9 votes)

The ultimate temptation

Advertising Agency: TBWA, São Paulo, Brazil
Creative Director: Cibar Ruiz
Art Director: Caio Grafietti
Copywriter: Marcelo Arbex
Photographer: Ricardo de Vicq/getty images

24 Comments

Willey's picture 140 pencils

Great and Funny too!!!

I thought they eat before getting into that room! are they allowed to eat while in the "chair"?

Ravioli's picture 31 pencils

A new foodie combo. Fries with yoghurt on the side.

Ravioli's picture 31 pencils

A new foodie combo. Fries with yoghurt on the side.

ahmed ragheb's picture 301 pencils

loool NICE IDEA !!! it's funny

Bye's picture 1484 pencils

I'm was confused by that line 'The ultimate temptation'. Why is it there? What's the difference without it, apart from that it wouldn't be as confusing. I was searching for a connection between giving in to temptation and ending up in the chair. Maybe it's just me.

Bozzio's picture 23 pencils

I agree with Kris, that line is just creating noise.

postman's picture 955 pencils

I may be picky, but it doesn't seem logical at all. Is there someone waiting for you to finish the ice cream so he can pull the handle?

imke's picture 472 pencils

What is the visual exactly ? Cpold any one tell me.

-Where is the impossible?

www.mikeyonjan.blogspot.com

Joe Harris's picture 176 pencils

i want to know how he ate the icecream with his hand strapped into the chiar ;)

-------------------
If at first you dont succeed... don't try parachuting

foster.ideas's picture 10 pencils

More ad school crap. The brand deserves better.

Marcos's picture 32 pencils

+1 the brand deserve better.

I don't see the positive of using the barbarian electric chair to promote a brand.

Or maybe for tabasco instead ( " get toasted " )

AD is okay though

anad's picture 20 pencils

it means that his last wish is.... to eat the ice cream..!

i loooove advertising:)

kc_brock's picture 705 pencils

thanks for explaining this to everyone.

rd

popdistortion's picture 1612 pencils

Actually I have another theory. This person was being tortured for vital information which he gave up after being presented with ice creme. The line also makes more sense then.

Rene Fractal's picture 1430 pencils

Haha, good one. Good idea.

Rog's picture 6110 pencils

What?
Don't get it.
Don't like it.
Is it the 'last meal' thing?
How is this clever?

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture 1270 pencils

Antonyms for clever;
stupid, ill advised, witless, foolish.

Umlaut's picture 199 pencils

If anything where is the appetite appeal?

Umlaut

tantrik_indian's picture 953 pencils

will it make me eat the ice cream? will i end up like that... ?
~~be cool eh!~~

~~this paranoid survived!~~

LUDOVICO_COL's picture 26 pencils

mmmm. could be for any kind of product. boring ad

sold's picture 2623 pencils

i know many people who just wish to eat this ice cream before die...

sparkplug's picture 64 pencils

the kind that makes you go - wish i thought o that!

optix's picture 16 pencils

love it !

liny_77's picture 165 pencils
9

Great idea!

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