Advertising Agency: TBWA, São Paulo, Brazil
Creative Director: Cibar Ruiz
Art Director: Caio Grafietti
Copywriter: Marcelo Arbex
Photographer: Ricardo de Vicq/getty images
I'm was confused by that line 'The ultimate temptation'. Why is it there? What's the difference without it, apart from that it wouldn't be as confusing. I was searching for a connection between giving in to temptation and ending up in the chair. Maybe it's just me.
Submitted by popdistortion on Wed, 2007-07-04 08:20.
Actually I have another theory. This person was being tortured for vital information which he gave up after being presented with ice creme. The line also makes more sense then. http://www.reinhardkrug.de/
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Great and Funny too!!!
I thought they eat before getting into that room! are they allowed to eat while in the "chair"?
A new foodie combo. Fries with yoghurt on the side.
A new foodie combo. Fries with yoghurt on the side.
loool NICE IDEA !!! it's funny
I'm was confused by that line 'The ultimate temptation'. Why is it there? What's the difference without it, apart from that it wouldn't be as confusing. I was searching for a connection between giving in to temptation and ending up in the chair. Maybe it's just me.
I agree with Kris, that line is just creating noise.
I may be picky, but it doesn't seem logical at all. Is there someone waiting for you to finish the ice cream so he can pull the handle?
What is the visual exactly ? Cpold any one tell me.
-Where is the impossible?
www.mikeyonjan.blogspot.com
i want to know how he ate the icecream with his hand strapped into the chiar ;)
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If at first you dont succeed... don't try parachuting
More ad school crap. The brand deserves better.
+1 the brand deserve better.
I don't see the positive of using the barbarian electric chair to promote a brand.
Or maybe for tabasco instead ( " get toasted " )
AD is okay though
it means that his last wish is.... to eat the ice cream..!
i loooove advertising:)
thanks for explaining this to everyone.
Actually I have another theory. This person was being tortured for vital information which he gave up after being presented with ice creme. The line also makes more sense then.
http://www.reinhardkrug.de/
Haha, good one. Good idea.
What?
Don't get it.
Don't like it.
Is it the 'last meal' thing?
How is this clever?
>>>> That's not an ad. THIS is an ad.
Antonyms for clever;
stupid, ill advised, witless, foolish.
If anything where is the appetite appeal?
will it make me eat the ice cream? will i end up like that... ?
~~be cool eh!~~
mmmm. could be for any kind of product. boring ad
i know many people who just wish to eat this ice cream before die...
the kind that makes you go - wish i thought o that!
love it !