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Peter and the Wolf

Agency: 
Published/Aired: 
December 2012
Description: 

Monsters do exist. If you drink, don't drive.

Advertising Agency: Concept Café, Miami, USA
Creative Director: Salvador Veloso
Associate Creative Director: Sebastian Moltedo
Art Director: Pablo Del Fabbro
Copywriter: Sebastian Moltedo
Illustrator: Bob Dob

Comments (5)

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Highest Rated

printlover's picture
printlover
Activity Score 587

fun

sanitizing_wipe's picture
sanitizing_wipe
Activity Score 68

i love the illustrations, but the execution doesn't fit the purpose of these ads. They feel very self-indulgent, as if the target audience was completely ignored. There's no way these would make a potential drunk driver think twice about getting in a car drunk.

Liviu's picture
Liviu
Activity Score 4355

I totally agree with your point!

bakamono's picture
bakamono
Activity Score 1002

As if drunk people think ;)

I do agree that most of the recent drinking and driving ads do nothing in terms of "making drunks think".

because therefore it is

kleenex's picture
kleenex
Activity Score 43349

OMG!!!!

printlover's picture
printlover
Activity Score 587

fun

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