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Comments
Well... sort of nice. But just sort of.
http://www.reinhardkrug.de/
I personally love Sushi, and the stark simplicity talks to me. Love the six pack and I associate with the shark as I want to have such a six pack. :)
I once went to an aquarium on a Monday morning when very few people were around and I caught a shark using an AbFlex. But as soon as it spotted me admiring its stamina, it swam away. It had the "tell-anyone-and-you're-shark-food" look on its face as it looked back at me...
If this campaign were an attempt to scoop some medals at the award shows, I am sad to say it failed miserably.
The sushi may be really fresh, but the ad is really stale. The line seems weak. Was the copywriter away on vacation?
No wonder Chris Jaques left the agency!
jono