Habanero.cz: Rescue Paper

Habanero.cz is the first e-shop of its kind in the Czech republic. Now it is proudly presenting a new „hot stuff“ – Ultra Death Sauce with Naga Jolokia – hottest pepper in the world. (info for experts: Scoville Heat Units (SHU): 1 100 000!)

Advertising Agency: Saatchi & Saatchi, Prague, Czech Republic
Creative Director: Jakub Hanzlicek
Art Director: Ryan St. James
Copywriters: David Podhola, Lukas Hvozdecky
Tester: Masha Gillova
Published: November 2009