Rescue Paper

Agency Network: 
November 2009
Description: is the first e-shop of its kind in the Czech republic. Now it is proudly presenting a new „hot stuff“ – Ultra Death Sauce with Naga Jolokia – hottest pepper in the world. (info for experts: Scoville Heat Units (SHU): 1 100 000!)

Print advertisment created by Saatchi & Saatchi, Czechia for, within the category: Retail Services.

Advertising Agency: Saatchi & Saatchi, Prague, Czech Republic
Creative Director: Jakub Hanzlicek
Art Director: Ryan St. James
Copywriters: David Podhola, Lukas Hvozdecky
Tester: Masha Gillova

Comments (15)

Log in or register to post comments
Juan Cabral's picture
Juan Cabral
Activity Score 709

Well, it deserves a 6 for the courage.

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

federo's picture
Activity Score 781

agree with him.

anyways, i think that they are building value through the only ugly stuff of eating pepper

dthlb72's picture
Activity Score 545


Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

That snowman is gonna get the shits

Guest's picture

why the shadows are in two different directions?

Guest's picture

Toilet humour with an expected twist. Where is the originality?

silvi's picture
Activity Score 4172

Why the toilet paper is in a door?

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Lol. Good questions.

Super Muhtar's picture
Super Muhtar
Activity Score 267

I'm not sure, but I think I've seen this concept two or three times before.

rolling.stone's picture
Activity Score 2741

fully agree


~ Quite obviously, I have gathered no moss ! ~

shahidali's picture
Activity Score 4069

saatchi & saatchi should withdraw from advertising and get into the business of Astronomy. There, people will ask less question even if they don't understand anything.


rolling.stone's picture
Activity Score 2741

hey did they refuse your portfolio lol,

hey calm down mate, it happens with every agency, no agency has delivered all the time best stuff


~ Quite obviously, I have gathered no moss ! ~

ace85le's picture
Activity Score 3935

The toilet environment turns off my appetite.


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

rits's picture
Activity Score 74

cooool stuff,lol!

Guest's picture

pica cuando entra y cuando sale.......