Habanero.cz: Rescue Paper

Habanero.cz is the first e-shop of its kind in the Czech republic. Now it is proudly presenting a new „hot stuff“ – Ultra Death Sauce with Naga Jolokia – hottest pepper in the world. (info for experts: Scoville Heat Units (SHU): 1 100 000!)

Advertising Agency: Saatchi & Saatchi, Prague, Czech Republic
Creative Director: Jakub Hanzlicek
Art Director: Ryan St. James
Copywriters: David Podhola, Lukas Hvozdecky
Tester: Masha Gillova
Published: November 2009

15 comments

Juan Cabral's picture
Juan Cabral
709 pencils

Well, it deserves a 6 for the courage.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

federo's picture
federo
781 pencils

agree with him.

anyways, i think that they are building value through the only ugly stuff of eating pepper

dthlb72's picture
dthlb72
545 pencils

nice

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

That snowman is gonna get the shits

Guest's picture
Guest

why the shadows are in two different directions?

Guest's picture
Guest

Toilet humour with an expected twist. Where is the originality?

http://www.dearadvertisin.blogspot.com/

silvi's picture
silvi
4172 pencils

Why the toilet paper is in a door?

Marlus Lau's picture
Marlus Lau
1807 pencils

Lol. Good questions.

Super Muhtar's picture
Super Muhtar
267 pencils

I'm not sure, but I think I've seen this concept two or three times before.

rolling.stone's picture
rolling.stone
2740 pencils

fully agree

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~ Quite obviously, I have gathered no moss ! ~

shahidali's picture
shahidali
4067 pencils

saatchi & saatchi should withdraw from advertising and get into the business of Astronomy. There, people will ask less question even if they don't understand anything.

shahid

rolling.stone's picture
rolling.stone
2740 pencils

hey did they refuse your portfolio lol,

hey calm down mate, it happens with every agency, no agency has delivered all the time best stuff

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~ Quite obviously, I have gathered no moss ! ~

ace85le's picture
ace85le
3939 pencils

The toilet environment turns off my appetite.

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rits's picture
rits
74 pencils

cooool stuff,lol!

Guest's picture
Guest

pica cuando entra y cuando sale.......

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