Advertising Agency: Ogilvy & Mather Korea, Seoul, Korea
Creative Director: Jongkyu Lee
Art Director: Changyun Baek
Copywriter: Jinhee Park
Illustrator: Seunghyun Byun
Chief Creative Officer: Wain Choi
Published: May 2008
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32 Comments
The only thing spoiling this is the obvious cloning of the windows and markings on the wall around them. Really, an extra 10 minutes of photoshop work and this would be very good.
ag! please man! no one look at such detail...
Are you serious, on this site people are looking with a microscope, especially art directors. I quite like the ad though.
They're all looking for a problem. But the major problem is: it's not their ad.
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This is a great ad, and you're right i wish it was my great ad.
unfortunately it looks amateurish because of the obvious copy/paste efforts of the art director.
the idea is great though
-SCRATCH 'N' SNIFF
i like it at first sight. at the same time i noticed the cloned walld and windows. sorry.
I thought it was a dead rat
why should i buy this again? ad just isn't working.
wow! :) great work!
The obvious cloning aside, it's a pretty decent ad. Good work.
lovely
Davosk is so right, if the smoke is thaat good, why just cloning the wall? (stamp tool, know it? jjaja (kidding) good ad.
Err....am I the only one who didn't understand this ad?
http://doodlewack.blogspot.com/
i didnt get it!!
DOn't think it's that hard to get when you blow it up and read the copy. It's for a range hood that takes in smoke. Don't know how many people seriously buy these things that you need to advertise for it. But i think it's an interesting execution if you do.
i got it, it was just dumb.
Great idea. Execution could have been a little tighter (the cloning of the wall etc), but overall very good for a not so exciting product. Well Done.
that's a nice. How do you make this a campaign?
Just a note. I found out the hard way that sometimes, details like the ones pointed out by earlier comments here can make all the difference to award juries.
Idea and execution can be betrayed by sloppy work. Things that might not be obvious at first glance, will be glaringly obvious once it's on a wall next to thousands of other, better crafted entries.
It might be a nice ad, striking and clear. It can definitely get consumers' attentions.
Now to take it to the next level, it might be worth sitting down and addressing the comments mentioned here and maybe trying to run the ad again.
A couple of extra hours on Photoshop might do wonders.
Great idea. Art work, Simple idea! good job. Wow~
love the idea. could have a better execution.
wow. good visual direction~
good job man-
Hi. Nice to meet you.
d idea is gud..but d ad doesnt giv direct hint of it....and ultimately fails coz of weak execution..
What more do you expect... this is not diamond ad. No need deep thinking.
simple & nice good already.
Creo que es una manera visual simple, pero que cumple con comunicar el beneficio principal del producto: potencia.
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Chief Creative Director Nexus BBDO
the art work its nice
All I have to say is Its a brilliant Idea but if the art director could spend some time on Photoshop it would have been brilliant too.
WASANTHA
well i like d feel of the ad, but i don't know if d window that sucks in the smoke is the product or is it inside that particular flat. people, where's the product?
wow that's one reason i should get this product and it's also what i have been waiting for since moving into the apartment, help my neighbor suck in the fire smoke.
anyway how about this as a campaign with different products?
firstly you have the blind cat in the kitchen with the fish bowl, it was so blind it knocks off something that causes the fire. now you have this ad. can we help ogilvy and mather here to come up with a 3rd installment?
Duplication makes me sick. Love :) the ad!
SJB
interesting idea, but I don't think that it is good ad.
dclxvi